Posts Tagged Holiday

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published … LSA Insider

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Holiday Email Marketing Made Easy: 9 Emails You Can Use

Holiday Email Marketing Made Easy: 9 Emails You Can Use
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LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain…. Street Fight

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Heard on the Street, Episode 16: Holiday Shopping Roundtable

Heard on the Street, Episode 16: Holiday Shopping Roundtable

What are the latest tactics in localized marketing, and how do they map to retail strategies as we enter the holiday season? This was the topic we batted around in a Street Fight roundtable for the latest episode of the Heard on the Street podcast…. Street Fight

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Prepare For The Holiday Season With These Marketing Tips

Prepare For The Holiday Season With These Marketing Tips
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Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in…… […]

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Prepare Your Paid Search Strategy for the Holiday Season

Prepare Your Paid Search Strategy for the Holiday Season
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Are Holiday Campaigns Launching Too Late in the Season?

Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be mi… Street […]

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Daily News: Holiday Mobile Ads, Emotional Interactions with Brands, Factual and Ibotta Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Deck: Local Search 46% (October 19, 2018) LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. … LSA […]

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Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey…… […]

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