Posts Tagged Highlights

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…… Street Fight

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Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…… Street Fight

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Research Highlights Shifting Social Media Dynamics for Brands

Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another…. Street Fight

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SweetIQ Report Highlights Influence of Local Tech on Media Mix

Whereas in previous years the goal for businesses was simply to be “found” online, multi-location brands now have to contend with “being chosen” in an incredibly crowded omnichannel space…. Street Fight

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Review: ‘The New Localism’ Highlights Local Leadership in the New Economy

What makes a city an ideal host for a company? GE’s move last year to Boston from the Connecticut suburbs and Amazon’s HQ2 contest to host a second headquarters – now winnowed down to 20 cities — puts a spotlight on how cities are remaking themselves to “win “ companies and organizations. The corporate moves […]

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NextRadio Highlights Audience Measurement – Radio World

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MozCon 2015 Highlights & Takeaways

MozCon 2015 Highlights & Takeaways

Last week I was lucky enough to attend MozCon in Seattle along with four other Powered by Search team members for the second time in three years! Without a doubt, both visits have been among the top experiences in my digital marketing career so far. The speakers are the best in the industry, and to be […]

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Free Webinar Highlights Ad to Action Award Winners

Don’t miss part two of our free webinar series this Thursday, July 24 at 2pm EDT featuring our Ad to Action Awards winners. Representatives from three winning companies will give attendees deeper looks into the functionality, benefits, targeting and ROI opportunities associated with their product or solution. Print: Platform Agnostic Dynamic… Local Search Insider

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LSA|14: comScore’s Gian Fulgoni Highlights Drastic Changes in Ways Consumers Shop and Buy

Gian Fulgoni, executive chairman and co-founder, comScore, kicked off the final day of our 2014 LSA annual conference with a data-filled presentation on the fast-changing consumer path to purchase and its implications for local marketers. Throughout his presentation, Gian highlighted data sourced from comScore’s global panel of two million Intern… Local Search Insider

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Rio SEO Highlights Importance of Business Listing Management for National Brands

During Rio SEO’s webinar a few weeks ago, Bill Connard, VP of Local Search Solutions, discussed how multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information. This is a huge missed opportunity because using local listings to drive search t… Local Search Insider

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