Posts Tagged Half

Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks

Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $ 5,000…. Street Fight

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Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’

Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience still has its benefits in the eyes of customers. Understanding the when, where and why consumers purchase is crucial in building effective brand and SMB experiences. According to a recent report, the top reason consumers preferred to… LSA Insider

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Daily News: Wearable Adoption, Smartphone Voice Search, 1st Half 2017 Digital Ad Revenues Hit $40.1B

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Wearables Still Far from Mass Adoption (December 21, 2017) eMarketer: “Less than 20% of the US population will use one next year.” 42 Percent Of Voice Assistant Users Favor Their Smartphone (December… LSA Insider

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Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile; Digital Audio Revenues Also Surge… Amazon Has a New $ 200 Echo Camera That Can Judge Your Outfit… Brands Recognize Realities of Customer Journey…… Street Fight

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Over Half of Sales Time Is Wasted on Unproductive Prospecting

Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows that over half of sales time is wasted on unproductive prospecting. During a webinar last week, Amanda Dukes from Localead…… […]

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How to Onboard Millennials in Half the Time

No matter how big or small your company, new hires will go through an onboarding process, whether you support it or not. Some large companies devote the first few days entirely to an orientation process, during which necessary forms are filled out, tours are conducted, and new people even meet the CEO. Other smaller or […]

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Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile

In 2013, I crudely and conservatively estimated that roughly $ 1.83 trillion in annual offline purchasing in the US was impacted by the internet. Using consumer survey data, Deloitte Digital came up with a very similar number, saying that in 2014 roughly $ 1.7 trillion of in-store retail purchases were influenced by digital. This year’s Deloit… […]

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Data Suggest Local-Intent Queries Nearly Half of All US Search Volume

Last week Google disclosed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” It goes without saying this is a watershed moment for marketers and local search marketers in particular. Google wasn’t any more precise than that, although it did clarify that “mobile&… ScreenwerkScreenwerk

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Study: Half of Small Digital Agencies Outsource SEO & Web Development

A large percentage of SMBs outsource digital marketing because of time, expertise and resource constraints.  Interestingly enough, in some ways small to mid-sized online marketing agencies aren’t much different. According to a new study by HubShout, of the most common online marketing services they provide, local boutique agencies outsource a go… Local Search Insider

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Study: Franchises Spend ‘Nearly Half’ of Marketing Budgets on Digital

Franchises, equipped with the resources of a large brand but the flexibility of a small business, could help provide a critical stepping stone for vendors looking to reach SMBs. New data shows they are substantially more digitally advanced than their independent counterparts… … Street Fight

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