Posts Tagged Growth

Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in…… […]

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Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $ 100 billion market, with half of that concentrated in North America […]

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Weekly News: Rep. Management Evolution, Local Search Growth, Google Assistant Calling SMBs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with Mike Blumenthal about GatherUp and the State of Reviews (October 28, 2018) LSA Insider: The review management company co-founded by Mike Blumenth… LSA Insider

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Daily News: Google Maps App Updates, Amazon’s Ad Revenue Growth, SMB Ad Budgets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App (October 26, 2018) LSA Insider: “Yesterday, Google Maps released two updates to its app that will help consumers stay upd… LSA Insider

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Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020

Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…… […]

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Daily News: New Facebook Partner Categories, Yext Repositioning, Search & Social Driving Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’ (October 10, 2018) LSA Insider: “Today Facebook introduced new Marketing Partner categories: Facebook Marketing Consultants a… LSA Insider

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Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, … LSA Insider

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Daily News: Google’s Speed Update, Tighter Data Rules, Amazon Drives Ecommerce Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018) Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, we… LSA Insider

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Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth…. Street Fight

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