Posts Tagged Groupon

LBMA Podcast: Thinknear, Facebook & Nike, Groupon Buys Vouchercloud

On this week’s edition of the Location-Based Marketing Association podcast: Thinknear, Facebook + Nike, Groupon buys Vouchercloud, Clear Channel launches RADARView, Oscar Meyer’s Bacoin, Coca-Cola teams up with Cargo…. Street Fight

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Groupon adds ad exec Steve Krenzer as new COO, sold assets to Grubhub for $20M

Groupon adds ad exec Steve Krenzer as new COO, sold assets to Grubhub for $20M
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Daily News: Small Biz Marketing Story, Google’s Mobile Friendly Tester, YP Integrates Groupon Deals

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Biz Marketing Stories: Wines Off Wynkoop (Denver, CO) (June 3, 2016) LSA Insider: “A Denver, CO wine, liquor and beer store called Wines Off Wynkoop shared their digital marketing successes and s… LSA […]

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Groupon Divests Breadcrumb to Upserve: RIP Platform Dreams

Groupon’s vision of using Point of Sales to position itself as a “Local Operating System for Commerce” is effectively over, with the divestiture of its Breadcrumb Point of Sales division to Upserve, the Providence-based restaurant loyalty and analytics company formerly known as Swipely. Groupon had purchased Breadcrumb in 2012. Though… Peter Krasilovsky’s Insights on Local […]

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Groupon Gets $250 M from Comcast Fund: Synergies with Instacart, Next Door, Closely?

A Comcast-supported fund has plowed $ 250 million into Groupon, possibly leading to a broader role for the Cable and TV network giant, which could seek to leverage its enormous national and local reach from NBC/Universal and Comcast cable franchises to really make Groupon’s transition to a local marketplaces service work. There are also possibilit… […]

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Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…

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Big Thinking/Re-Thinking Groupon: Local Onliner talks with CEO Rich Williams

Groupon is at a crossroads. The company remains a deals leader with a huge volume of customers (25 million in the US; 50 million worldwide) and one million merchants. But the company is seen as yesterday’s news by many, even as it keeps doing solid business and pivots from email to an always on, discovery-based […]

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Is Groupon ‘Misunderstood’? It Probably is Under-Appreciated

Groupon is “misunderstood”; people haven’t updated their view of Groupon as a full blown marketplace rather than a “daily deals” company; and it actually is “the unquestionable leader in local.” All this per newly-elevated CEO Rich Williams, in a public letter. “We have unprecedented experience in local, and what we believe is the r… Peter […]

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Groupon is at a crossroads – Independent Online

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Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the […]

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