Posts Tagged Google’s

Daily News: Amazon’s Ad Business, Google’s New AMP Model, Social Media & Shopping Behaviors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018) LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of… LSA Insider

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Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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Daily News: Google’s E-A-T Score, VR’s ‘Trough of Despair’, Amazon Rebrands its Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Google’s E-A-T score means for ecommerce (September 7, 2018) Search Engine Watch: “E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to … LSA Insider

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Daily News: Google’s ‘Ad Strength’ Rating, GDPR & Brand Experiences, Real-Time Data Analysis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018) LSA Insider: “It can be difficult to determine how much information to include within an ad, a… LSA Insider

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Daily News: Local Search & The Voice Era, Google’s Target Ads, Instagram’s Sponsored Posts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Local Search Enters the Voice Era, Three Content Channels Dominate (August 13, 2018) Street Fight: “Voice is the new interface, and whether or not it ever eclipses desktop and mobile in share of…… […]

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Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Search trends 2018: what can marketers learn? (August 10, 2018) Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew adverti… LSA Insider

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Daily News: Local Marketers & Co-Op Ad Programs, Google’s Core Algorithm Update, Apple’s HomePod

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Local Marketers Frustrated with Complex Co-op Ad Programs (August 3, 2018) LSA Insider: “To some co-op is viewed as a huge, multi-billion dollar marketing fund available to local retailers (adv… LSA Insider

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Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018) Search Engine Land: “So far, the Google Speed Update algorithm has had no impact on rankings in the mobile…… […]

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Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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Daily News: Google’s Automated Ads, Improving the CX, Location Data & Marketing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018) LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new… LSA Insider

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