Posts Tagged Google

Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017) LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.” Will … LSA Insider

Read more

Google Local Service Ads: Ready for Primetime

“While I do think this is about a new revenue stream in new categories and cleaning up spammy industries the rebranding might just also be an effort (unusual for Google) brand clarity around their Google Home product,” Mike Blumenthal tells David Mihm in their bi-weekly column….. Street Fight

Read more

Daily News: 3 Local Search Tips for Brands, Amazon’s Marketing API, Salesforce & Google Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence (November 7, 2017) LSA Insider: “The days of relying on corporate search marketing efforts to trickle down to the local level a… LSA […]

Read more

Are There Already 56M Amazon Alexa, Google Home Devices in the US?

After a bunch of initial “voice search” hype, industry insiders now debate whether voice search and smart speakers will have a major impact on the market. Case in point: as I was preparing for my Yext Onward panel discussion on local SEO this coming week, all the speakers on the session expressed considerable skepticism (to my surpri… LSA […]

Read more

Daily News: Ad Creative Drives Sales, Google Enhancing O2O, Creative Agencies Offer Media Planning

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Ad Creative Drives More Sales Lift than Media, Targeting (October 24, 2017) LSA Insider: “Almost half (49%) of sales lift from advertising was due to ‘creative,’ defined to include ad qualit… LSA Insider

Read more

Daily News: Google Simplifies Online Booking, CRM at Heart of SMB Tech Stack, Oath’s First 100 Days

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Simplifies Online Booking Adoption through GMB (October 23, 2017) LSA Insider: “Any online bookings coming through Google will be reported in GMB analytics.” Is CRM the Heart of the New SMB Cl… LSA […]

Read more

How Russia’s election meddling could spell the end of an era for Facebook, Google and Twitter – The Independent

Read more

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

Read more

Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

… ReachLocal Blog

Read more

Google Should Do More to Shut Down GMB and Local Listings Fraudsters

Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but it probably doesn’t do enough. Roughly once or twice a week I receive a call (with a US caller ID number) that features a recording telling me my Google My Business listing is expiring, inaccurate or some other claim…… […]

Read more
Page 1 of 2912345...1020...Last »