Posts Tagged Google

Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices

The European Commission has laid down a record $ 5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices…. Street Fight

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Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018) Street Fight: “About $ 3.7 trillion is spent annually in… LSA Insider

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Local Campaigns: Google Automating Ads for SMBs and Everyone Else

At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics. Among them are: Responsive Search Ads Local Campaigns Maximize lift/smart bidding on YouTube Smart Shopping campaigns All these categories have in common that they’re highly automated and some of them are … LSA Insider

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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Google Faces Heat After Automated Threat to Shut Down a Cloud Client’s Project

This week’s tech giant in hot water? Google, whose abuse-prevention system apparently shut down and threatened to delete a Cloud client’s project in three days due to perceived misdoing on the client’s part…. Street Fight

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Daily News: The Retail Apocalypse, Facebook’s Video Marketing Tool, Google Ads Automated Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 62% Will Visit a Store 2 or More Times Before Making a $ 250 – $ 750 Purchase (July 5, 2018) LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% […]

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Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success

Among all the new AI-driven capabilities Google could’ve bestowed on its powerful Assistant, the company decided to focus on one capability in particular: a phone call…. Street Fight

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Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 52% of millennials want retailers to mirror their values (June 15, 2018) Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perceptio… LSA […]

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Daily News: New Google AdWords Features, Facebook & Local Business, Paid Search on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018) LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile us… LSA Insider

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First Impressions of Google My Business Agency Dashboard

This analysis of the new GMB Agency Dashboard was co-written by Matt Lacuesta, director of earned and owned media, and Brett Dugan, local listing specialist, at Location3.  Google announced Tuesday the release of its Google My Business Agency Dashboard, a long-awaited update that provides agencies and platform partners a more efficient way to mana… LSA […]

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