Posts Tagged Google

2018 Prediction: Google vs. Facebook Local Space Race Continues

At the end of 2017 we asked members of the extended LSA community to tell us what they expect in 2018 for location-based marketing and media. We received a broad mix of predictions from over 60 industry professionals and compiled them into a free report. Below are the predictions submitted by Garrett Sussman, Content Marketing…… […]

Read more

Weekly News: What Marketers Must Know in 2018, Facebook to Prioritize Local, Google Releases ‘Bulletin’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook (January 30, 2018) MediaPost: “Advertising spend on YouTube and Facebook will hit $ 37… LSA Insider

Read more

Daily News: Search Trends in Mobile Apps, Google Analytics ‘Audiences’ Report, Influencer Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Market Defined by Galaxies, not Ecosystems (February 2, 2018) LSA Insider: “The collection of companies offering digital tools to small businesses either directly or via resellers is better describ… LSA Insider

Read more

Daily News: Google Releases ‘Bulletin’, What Local Marketers Must Know in 2018, Digital Advertising Tips

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Bulletin: What the Heck Is It? (January 26, 2018) LSA Insider: “Google Bulletin is an app intended to help people tell “local stories,” “by capturing photos, video clips and text right fro… LSA […]

Read more

Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail … LSA Insider

Read more

Daily News: SMB Opportunity for GoDaddy, Google Mobile Search Rankings, Search Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Irana Wasti Details SMB Opportunity for GoDaddy (January 19, 2018) LSA Insider: “GoDaddy is addressing SMBs with tools designed to grow their businesses (presence and marketing tools) and ru… LSA Insider

Read more

Google: Mobile Page Speed Now a Ranking Factor

It has been rumored and anticipated for a long time. Now it’s here: mobile page speed is a formal ranking factor. Google made the announcement earlier today, pointing out that speed has long been a desktop ranking variable. Here’s what the company said on its Webmaster Central Blog: The “Speed Update,” as we’re calling it,…… […]

Read more

LBMA Podcast: Amazon Alexa, Google Zagat, Redbox, Oath

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Walmart and Special Guest: Sandeep Bhanote – Radius8…. Street Fight

Read more

Local SEOs: Don’t Play These Google Games

Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google…. Street […]

Read more

5 Google My Business Myths Debunked

Many businesses want to rank in the coveted “map pack”—or the map section of the search engine results page (SERP) that shows local business results—but not every business qualifies. Those that do qualify must adhere to specific guidelines for representing their businesses on Google, or risk suspension. As an online marketing professional, … LSA Insider

Read more
Page 1 of 3112345...102030...Last »