Posts Tagged Gives

Local Marketing on Alexa? The Real Estate Industry Gives It a Shot

There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level…. Street Fight

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Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage

Craig’s List has survived numerous “Craig’s List killers” and will probably survive Facebook Jobs. The classifieds marketplace makes money primarily from fees for job listings and real estate in New York. Consultancy the AIM Group estimated total Craig’s List revenue at $ 700 million in 2016. While I’m quite skept… Screenwerk

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Digital Ads Decline, Print Stabilizes — What Gives?

This week Borrell Associates published a real-estate spending report, which surprisingly projected a 2% decline in digital spending year over year for 2015. The firm was quick to qualify this assessment, saying “this is one of the rare categories that will actually see a decrease in targeted online display revenue by 2019.” Yet real-est… Local […]

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Google Gives Secure SSL/HTTPS Sites Ranking Boost

Having a secure website (i.e. https) may just give you a bit of a boost in search visibility. Google has announced that they are now using HTTPS/SSL as a ranking signal in their Google search algorithm. SSL Defined: For those not aware SSL stands for Secure Sockets Layer and is a standard security technology/protocol for […]

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Thinknear Gives Mobile Industry a “D” For Location Accuracy

Earlier this year I wrote about a study that Thinknear conducted about the accuracy of location in mobile advertising. It revealed only a minority of mobile display ad impressions carrying a Lat-Long were accurate. The company found that while 68% of mobile impressions had an assigned Lat-Long only a third of those were accurate to within 100 me… […]

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Solocal Group Gives Glimpse into the Products Driving Significant Growth in Digital Revenue

Last year at our annual conference, Solocal Group’s CEO Jean-Pierre Remy spoke about the company’s transformation from a traditional print directory publisher to an innovative local search provider.  During last week’s webinar, Bruno Berthezene, Solocal Group partnerships and business development manager, discussed the digital products and … Local Search Insider

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Square’s Mobile Transactions Gives Company $5B Valuation

Square’s million share tender offer values the company at a whopping $ 5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’s survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile payments. Square began offering credit-card readers in 2009, w… BIA/Kelsey – Local Media Watch

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