Posts Tagged future

Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesse… LSA Insider

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Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising

Why all the recent talk of going data-only when data shows that customers are amenable to providing location data if it leads to relevant advertising? Let’s take a closer look at what a long-term commitment to our media partners really requires when it comes to location, minus all the triopoly panic…. Street Fight

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Acxiom Marketing Solutions Sold; What’s the Future of its SMB Listings?

Acxiom, one of the “big four” providers of SMB listings, along with InfoGroup, Localeze and Factual, is selling that SMB listings business along with the broader parent, …

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Acxiom Marketing Solutions Sold to IPG; Future of its SMB Listings Unclear

Acxiom, one of the “big four” providers of SMB listings, along with InfoGroup, Localeze and Factual, is selling that SMB listings business along with the broader parent, Acxiom Marketing Services, to IPG, the ad agency/adtech giant. The $ 2.3 Billion transaction is slated to close at the end of 2018. The remaining, smaller part of […]

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Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success

Among all the new AI-driven capabilities Google could’ve bestowed on its powerful Assistant, the company decided to focus on one capability in particular: a phone call…. Street Fight

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Daily News: AR Grows & VR Slows, The Future of Voice Control, The Key to Great Customer Experiences

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AR Grows While VR Slows (June 5, 2018) LSA Insider: “Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in…… […]

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Does Location Intelligence Have a Future in Europe?

From a marketer perspective one of the most exciting developments of the past few years has been the rise of “location intelligence.” In other words, accessing mobile user data to identify real-world audience behavior patterns, track media influence on offline purchases, benchmark competitive “share of visits” and numerous other use case… LSA Insider

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Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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