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Top 10 Local & Location-Based Marketing Articles on LSA Insider from 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2017: 1. Colossal Merger Yields DexYP (June 30, 2017) After months of on again, off again rumors the deal of the century,…… […]

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State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey

It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development. … Street Fight

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At Cloud Summit, a Focus on the Transition to SaaS Services (EXCERPT FROM STREET FIGHT)

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS […]

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Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…… Street Fight

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Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

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Top 10 Articles on LSA Insider from Q3 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q3 2017: 1. On Target Podcast: Gordon Henry, CMO, DexYP (September 12, 2017) Dex Media’s June acquisition of YP to create DexYP…… […]

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[VIDEO] Get More from Facebook Ads with ReachLocal

[VIDEO] Get More from Facebook Ads with ReachLocal

… ReachLocal Blog

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Steal These 5 Digital Marketing Tips from Social Media Influencers
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(PREVIEW) B2SMB Leaders From Office Depot, Kabbage and Pitney Bowes added to The B2SMB Summit

We’ll be announcing our final round of speaker additions later this week for The B2SMB Summit, which takes place in Chicago Oct. 3-4. The B2SMB Summit already has 50+ B2SMB brands slated to attend a program featuring more than 30 B2SMB leaders, representing more than 20 million worldwide SMB client accounts. The national event is […]

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Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

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