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Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions
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Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points…. Street Fight

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Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…… Street Fight

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Street Fight Daily: Teens Flee From Facebook, Google Wins in Immediate GDPR Aftermath

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The State of Teens, Social Media, and Technology in 2018… Google Emerges as Early Winner from Europe’s New Data Privacy Law… Meeker’s 2018 Deck: Local Gets a Seat at the Table…… Street Fight

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Local TV Could Win Big From Legal Betting – TV News Check

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Greeley Tribune seeks feedback from local businesses – Greeley Tribune

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7 Top Takeaways from B2SMBi Leaders Forum

A lot of us are betting on cloud-based services – aided by AI, marketing automation and location marketing — to boost SMB marketing and management. That’s the operating premise behind B2SMB, which is about enterprise companies selling services to SMBs. Executives from key players investing heavily in the space — Google, Dell, Office… Peter Krasilovsky/ […]

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

Discover These Hidden Video Marketing Secrets from the YouTube Pros
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Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated…. Street Fight

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Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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