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7 Top Takeaways from B2SMBi Leaders Forum

A lot of us are betting on cloud-based services – aided by AI, marketing automation and location marketing — to boost SMB marketing and management. That’s the operating premise behind B2SMB, which is about enterprise companies selling services to SMBs. Executives from key players investing heavily in the space — Google, Dell, Office… Peter Krasilovsky/ […]

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

Discover These Hidden Video Marketing Secrets from the YouTube Pros
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Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated…. Street Fight

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Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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Top 7 Quotes from LSA18 : The State of SMB Tech Marketing

1.Location Search is increasingly essential for SMB Storefronts. SMB Antique Store Owner: “Two years ago, we were searched by 5% (of customers); now it is 45%.” 2.Product Integration is nice, but should ultimately be about driving revenues. Kerry Baldwin,VP, advertising performance, Web.com: “At the end of the day, you are kind of thinkin… Peter Krasilovsky/ […]

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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DocuSign’s S-1: 5% of Revenues Come From Platform Extensions

As it prepares to go public, DocuSign has emerged as a classic case study for how a cloud-based service provider – even one from such a seemingly left-field function as electronic signatures — can remake itself as an anchor for a platform of services. As the S-1 reveals, the company has expanded well beyond its […]

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Street Culture: Thumbtack Employees Driving Culture from the Bottom Up

Justin Angsuwat, Thumbtack’s vice president of people, says the Thumbtack team describes its company culture as the “Midwest of cultures.”… Street Fight

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Small Business Local Ad Dollars Move From Facebook To YouTube – MediaPost Communications

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How Voice Search Queries Differ from Non-Voice Queries

There’s been a lot written about the increase in voice powered search lately. But what are some differences between voice search queries and non-voice search queries? I recently dug into the queries of one of our insurance clients to see if anything stood out. Google doesn’t currently share whether a search was typed, tapped or…… […]

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