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(PREVIEW) B2SMB Leaders From Office Depot, Kabbage and Pitney Bowes added to The B2SMB Summit

We’ll be announcing our final round of speaker additions later this week for The B2SMB Summit, which takes place in Chicago Oct. 3-4. The B2SMB Summit already has 50+ B2SMB brands slated to attend a program featuring more than 30 B2SMB leaders, representing more than 20 million worldwide SMB client accounts. The national event is […]

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Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

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Daily News: Top Posts from Q2 2017, UberMedia Acquires Cintric, Google Updates GMB Insights Email

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 10 Articles on LSA Insider from Q2 2017 (July 11, 2017) LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts from Q2 2017.” UberMedia Acquires…… […]

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Selective Takeaways from Mary Meeker’s Data Dump

I’ve gone through all 355 slides — so you don’t have to. The chief virtue of KPCB’s Internet Trends report is that it combines a great deal of pre-existing data from numerous sources into a single “narrative” about growth and disruption. The document is far too long to write about as a whole. However, below…… […]

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Daily News: Takeaways from 2017 Internet Trends, Yext’s First Earnings Report, Google Visual Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Selective Takeaways from Mary Meeker’s Data Dump (June 1, 2017) LSA Insider: “LSA went through all 355 slides of Mary Meeker’s 2017 Internet Trends study so you don’t have to.” Yext passes … LSA […]

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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Daily News: SEM Best Practices from Google, Summer Co-op Ad Tips, Cleaning Up Bad Map Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s Framework for Effective SEM: Create, Complement, Capture (May 24, 2017) LSA Insider: “Amy Swartz of Google joined LSA’s Greg Sterling to discuss best practices to improve performance of SE… LSA Insider

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Daily News: Location Defines Us, Insights from #LSS2017, U.S. Adults Spend +12 Hours Consuming Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Defines Us: How Mobile Data Is Transforming Marketing (May 1, 2017) LSA Insider: “Last week xAd’s Director of Channel Partnerships Elina Greenstein presented a webinar to the LSA audience ab… LSA Insider

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#LSS2017: Trends & Predictions from Leading Voices in Local Search

Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for the online-to-offline local challenge. Greg Sterling, Local Search Association Greg opened the presentations with a comprehensive view of consumer behavior. Cus… LSA Insider

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Daily News: Local to “Eat” Mobile, Recaps from #LSS2017, Mobile Now Over 50% of Digital Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will ‘Local’ Eat Mobile Advertising? (April 28, 2017) LSA Insider: “Definitions of local that have been used in the past, as the basis of forecasts or estimates of future digital ad spending, are o… […]

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