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Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

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Top 10 Articles on LSA Insider from Q3 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q3 2017: 1. On Target Podcast: Gordon Henry, CMO, DexYP (September 12, 2017) Dex Media’s June acquisition of YP to create DexYP…… […]

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[VIDEO] Get More from Facebook Ads with ReachLocal

[VIDEO] Get More from Facebook Ads with ReachLocal

… ReachLocal Blog

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Steal These 5 Digital Marketing Tips from Social Media Influencers
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(PREVIEW) B2SMB Leaders From Office Depot, Kabbage and Pitney Bowes added to The B2SMB Summit

We’ll be announcing our final round of speaker additions later this week for The B2SMB Summit, which takes place in Chicago Oct. 3-4. The B2SMB Summit already has 50+ B2SMB brands slated to attend a program featuring more than 30 B2SMB leaders, representing more than 20 million worldwide SMB client accounts. The national event is […]

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Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

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Daily News: Top Posts from Q2 2017, UberMedia Acquires Cintric, Google Updates GMB Insights Email

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 10 Articles on LSA Insider from Q2 2017 (July 11, 2017) LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts from Q2 2017.” UberMedia Acquires…… […]

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Selective Takeaways from Mary Meeker’s Data Dump

I’ve gone through all 355 slides — so you don’t have to. The chief virtue of KPCB’s Internet Trends report is that it combines a great deal of pre-existing data from numerous sources into a single “narrative” about growth and disruption. The document is far too long to write about as a whole. However, below…… […]

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Daily News: Takeaways from 2017 Internet Trends, Yext’s First Earnings Report, Google Visual Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Selective Takeaways from Mary Meeker’s Data Dump (June 1, 2017) LSA Insider: “LSA went through all 355 slides of Mary Meeker’s 2017 Internet Trends study so you don’t have to.” Yext passes … LSA […]

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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