Posts Tagged First

Daily News: Google Simplifies Online Booking, CRM at Heart of SMB Tech Stack, Oath’s First 100 Days

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Simplifies Online Booking Adoption through GMB (October 23, 2017) LSA Insider: “Any online bookings coming through Google will be reported in GMB analytics.” Is CRM the Heart of the New SMB Cl… LSA […]

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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Daily News: Takeaways from 2017 Internet Trends, Yext’s First Earnings Report, Google Visual Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Selective Takeaways from Mary Meeker’s Data Dump (June 1, 2017) LSA Insider: “LSA went through all 355 slides of Mary Meeker’s 2017 Internet Trends study so you don’t have to.” Yext passes … LSA […]

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RevLocal, ReachLocal & Moz Are First to Get ‘LSA Certified’

At the end of January this year, LSA announced a new certification program that sought to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business practices of these providers. Since launching the program, we are in discussions with around 50 companies and have officially certified three: RevLocal, Rea… LSA Insider

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Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

“The culture starts at the top and stays with the top and there is nothing more important than leading by example in that respect,” says CEO Kristen Stiles. Her company, Sitter.me, connects parents with local babysitters…. Street Fight

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Google Creating a ‘Mobile First’ Index, How Will It Impact SEO?

According to a talk from Google’s Gary Illyes at Pubcon, Google will be splitting its search index into two: mobile and desktop. I believe this existed several years ago, when Google had a separate mobile crawler but then combined mobile and desktop sites into a single index. With roughly 55% (or more) of search queries…… […]

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Daily News: Google’s ‘Mobile First’ Index, Fact Checking and Google’s Recent RLSA Updates

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Creating a ‘Mobile First’ Index, How Will It Impact SEO? (October 14, 2016) LSA Insider: “According to a talk from Google’s Gary Illyes at Pubcon, Google will be splitting its search index… LSA […]

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DialogTech Launches First Comprehensive Marketing Solution for Optimizing Call Conversions From Display Advertising – Marketwired (press release)

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LSA’s First Co-op Conference: Attendance Is Limited to 50

Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $ 35 billion of nearly $ 70 billion in co-op ad dollars go unused each year. The biggest challenge is that many local media sellers don’t understand co-op or how to sell it. Co-op dolla… LSA Insider

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Who’s On First? More Perspectives On PTV’s Evolving Dynamics – MediaPost Communications

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