Posts Tagged Finds

Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

Smaller-market papers, with 50,000 or smaller print circulation, are doing quite well overall compared with their larger counterparts, according to the new report by Damian Radcliffe and Christopher Ali. In this Q & A, Ali explains the contrary success of these numerous smaller papers…. Street Fight

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Deep Dive Into Facebook Finds Dim Revenue Hopes for News Sites

Grzegorz Piechota, a digital strategist for news media companies worldwide, talked with Street Fight recently about his research into Facebook for WAN-IFRA and what his findings may augur for publishers in their quest for more revenue from the platforms, especially at the local level…. Street Fight

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How Red Wing Shoes Finds Its Stride in Brand Marketing

Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about […]

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Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $ 17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…… Street Fight

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Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis…. Street Fight

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Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of […]

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Louisiana Politics: Political advertising finds new home in digital media – StMaryNow.com

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BIA/Kelsey Finds 77.6% of Small Businesses Use Social Media for Marketing – PR Web (press release)

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More than a third of both presidential candidates’ Twitter followers are bots, study finds – Mashable

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New Borrell Study Finds Ad-Sale Reps May Be ‘Annoying’ Advertisers – All Access Music Group

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