Posts Tagged Factors

Daily News: 2017 SEO Ranking Factors, Survey on Paid Influencer Posts and Cumulus Media Radio Hosts Turned Video Endorsers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Apple Search Ads App Showing Strength in Downloads (October 27, 2017) Search Marketing Daily: “Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal…… […]

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Top 5 Most Important Factors for Measuring Campaign Success

The fragmented nature of digital media has created lots of complexity when it comes to media planning and measurement. Even as new attribution solutions seek to make it easier to determine “what’s working,” measuring campaign success remains a challenge for most marketers. According to a new study, marketers say the top five most important in… […]

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Webinar Replay: Understanding Local Search Ranking Factors 2017

SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms. And ranking has become more challenging and complex over time, including in local search. For the past nine years the Local Search Ranking Factors has surveyed leading local SEO practitioners to understand the variables that are most important to ranking … […]

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Daily News: Local Search Ranking Factors Webinar, YP Wins Bing Award, New Identity Consortium

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar Replay: Understanding Local Search Ranking Factors 2017 (May 5, 2017) LSA Insider: “SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms.” Study: Mobi… LSA Insider

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Daily News: Moz Local Ranking Factors, The Next $1B Ad Platform, Cost-per-Visit’s Impact on Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target Podcast: Dr. W. Michael Cox, Former Chief Economist (April 13, 2017) LSA Insider: “Dr. Cox explains the various personality traits and capabilities that people need in order to succeed in the… LSA […]

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Report: Perceived Utility, Personal Relevance Key App Success Factors

Consumers spend roughly 90 percent of their mobile media time time in apps. Thus apps have taken on increasing importance as internet access and content consumption have shifted to mobile. Paradoxically, however, it’s more and more difficult for brands, publishers and marketers to break through the clutter and get users to download their apps… LSA […]

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Google AdWords Now Factors in Customers Moving From One Device to Another

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is […]

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The Top 4 Local Ranking Factors for 2016 Explained

Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw the previous seven-pack local listing reduced to a three-pack of local businesses listed with their contact data and an integrated Google map. This change exemplifies the constantly-evolving and growing… LSA […]

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Daily News: Top Local Ranking Factors Explained, Location Data Management 101, Google AMP Launch Date

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Top 4 Local Ranking Factors for 2016 Explained (February 19, 2016) LSA Insider: “Here are the local ranking factors that experts have been focusing on since in 2016.” IAB To Publishers: It’s Ti… […]

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Daily News: 2015 Local Search Ranking Factors, Average Net Promoter Score of SMB Marketing Vendors

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Announcing the 2015 Local Search Ranking Factors Results (September 24, 2015) Moz: “As we head into the thick of fall conference season, I’m happy to announce that the results of the 2015 Local Search Rankin… LSA Insider

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