Posts Tagged Factor

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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It Happened at ILM: SinglePlatform Exec Cites Event as Factor in Its Success

It is certainly validating to hear about how our events may have helped jumpstart a company by providing fresh ideas, perspective, networking and connections. Kenny Herman, on the… Peter Krasilovsky/The Transition of Local Commerce

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Google: Mobile Page Speed Now a Ranking Factor

It has been rumored and anticipated for a long time. Now it’s here: mobile page speed is a formal ranking factor. Google made the announcement earlier today, pointing out that speed has long been a desktop ranking variable. Here’s what the company said on its Webmaster Central Blog: The “Speed Update,” as we’re calling it,…… […]

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Survey: ‘Responsiveness’ Most Important Factor in Hiring Lawyer

Legal site and marketing provider Avvo last week released survey results (n=10,000 US adults) about what consumers look for and value in their lawyers and legal representation. Almost all the survey findings are specific to lawyers and therefore of limited value in discussing SMBs generally. However there was one finding that I think can be extend… […]

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