Posts Tagged Facebook’s

Daily News: The Retail Apocalypse, Facebook’s Video Marketing Tool, Google Ads Automated Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 62% Will Visit a Store 2 or More Times Before Making a $ 250 – $ 750 Purchase (July 5, 2018) LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% […]

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Daily News: Facebook’s Custom Audience Targeting, Shopper’s Frustrations, Bing Ads App Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook to Require Advertiser Transparency with Custom Audience Targeting (June 25, 2018) LSA Insider: “With Facebook at the center of the data privacy discussion, the company is starting to release n… LSA Insider

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Facebook’s Perennial ‘Potential’ in Local

“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm…. Street Fight

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Facebook’s API restrictions risk turning it into an ‘unaccountable black box’ – Indivigital

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LBMA Podcast: Life360 buys PathSense, Facebook’s AR camera

On the show: MyPark app, Josera campaing, Phoenix Contract + Favendo, eBay’s new AR tool, Shazam teams up with Glenlivet…. Street Fight

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Weekly News: Digital Strategies for Retailers, Voice & Non-Voice Queries, Facebook’s Ad Targeting Tools

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores (March 21, 2018) LSA Insider: “The secret to avoiding complete retail devastation is … LSA Insider

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Daily News: Facebook’s Local Ad Targeting Tools, GMB Update Expands, Voice Activation for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018) LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, me… LSA Insider

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New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools

Yesterday Facebook announced that the company is introducing three new ways to help retailers drive online and offline sales. The tools are focused on helping consumers who use mobile devices to research purchases, mentioning a 2015 study that found 45% of all shopping journeys involve a mobile action. The most relevant of the three for LSA’s a… […]

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How Facebook’s Big Changes Impact One Local Publisher — Some Surprising Conclusions

“It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks,” Michael Dinan, the site’s founder, told our columnist Tom Grubisich…. Street Fight

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What Facebook’s Latest News Feed Update Really Means for Businesses

What Facebook’s Latest News Feed Update Really Means for Businesses
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