Posts Tagged Facebook

Facebook Helps Online SMBs Go Offline with Macy’s Pop-up Stores

As of the most recently disclosed data, Facebook has 6 million advertisers and “more than 80 million small businesses” with active Facebook Pages on a global basis. On the Q3 earnings call last week, Facebook COO Sheryl Sandberg said, “Over 90 million businesses rely on Facebook pages to reach potential customers for free.” By d… LSA Insider

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The Facebook candidate: Beto O’Rourke’s social media savvy fuels long-shot Ted Cruz challenge – 13newsnow.com WVEC

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The Facebook candidate: Beto O’Rourke’s social media savvy fuels long-shot Ted Cruz challenge – WGRZ.com

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Weekly News: Q&A with David Mihm, Searches that Carry Local Intent, Facebook Introduces ‘Attribution’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would bec… LSA Insider

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Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey

Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels. Using machine learning, t… LSA […]

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Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’

Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event: Creative Compass (tool to measure the impact of ad creative) New Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros It’s the latter two announcements that are most relevant to this blog. Market… LSA Insider

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Weekly News: Google+ Nears the End, Facebook Expands Marketing Partner Program, New Co-op Ad Solution

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google+ Nears the End Making Social a Feature Not a Platform for Google LSA Insider: “Google has announced that the consumer version of Google+ will no longer… […]

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Daily News: New Facebook Partner Categories, Yext Repositioning, Search & Social Driving Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’ (October 10, 2018) LSA Insider: “Today Facebook introduced new Marketing Partner categories: Facebook Marketing Consultants a… LSA Insider

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Facebook Announces Smart Display (Portal), Will Consumers Buy It?

Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device: Portal offers hands-free voice control. You can start a video call sim… LSA Insider

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Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…… Street Fight

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