Posts Tagged Facebook

Is Facebook The New Zillow for Real Estate Ads? – Inman News – Inman.com

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Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

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Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use…… […]

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Facebook and Other Ad Platforms Just Woke Up to Real Estate, a $27 Billion Sleeping Giant – Adweek

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Daily News: Local Market Paradox, Facebook & Local Pubs, Nextdoor Monetizing with Real Estate Listings

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017) LSA Insider: “We’ve got a consumer market in rapid transition, an SMB market that is moving much more slowly a… LSA Insider

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Daily News: International Lookalike on Facebook, Reaching Digital Maturity, MarTech Buyer Behaviors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Expands Lookalike Targeting to International Markets (July 14, 2017) LSA Insider: “Facebook is exploring new ways to help marketers and businesses reach audiences in international markets.” … LSA Insider

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Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…… Street Fight

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Daily News: Marketers Go Multi-Channel, EU Fines Google $2.7B, Facebook Sound-On Autoplay Videos

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search (June 27, 2017) LSA Insider: “Only 11% of marketers said they use a single channel while 70% use three or more (up from 52%…… […]

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Daily News: SMBs Giving Up Physical Stores, Email Still Works As AI Emerges, Facebook & Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Says SMB Retailers Will Give Up Physical Stores within Decade (June 20, 2017) LSA Insider: “A survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respon… […]

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Facebook Expands Local Data Partnership with Factual — Why?

Factual announced that it had expanded its location data partnership with Facebook. There are two components: 1) expanded international scope and 2) access to its Crosswalk offering. The relationship has been in place for roughly two years. “It’s a nice vote of confidence in Factual’s data quality,” said Bill Michaels SVP of… LSA Insider

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