Posts Tagged Facebook

Facebook Removes 5,000 Targeting Options

In April, Facebook shared that it sought to improve its ad platform following alleged misuse that involved discrimination. The company has recently announced updates to its ad targeting tools designed to defend people against such discrimination. Facebook has removed more than 5,000 targeting options, including limiting an advertiser’s ability to… LSA Insider

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Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018) LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-hel… LSA Insider

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LBMA Podcast: Facebook & L’Oréal, Pandora, GroundTruth & Technomic

On this week’s Location Based Marketing Association podcast: Facebook + L’Oreal, Pandora, GroundTruth + Technomic, Stasher, UgoRound, and Beam payments…. Street Fight

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Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’

Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal, signals a second, more cautious run at “transaction marketing.” The WSJ article details an effort by Facebook to support Messenger via customer data, making it feel safer to use the messaging… Peter […]

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Facebook Announces Slew of Changes to Boost Local Businesses

A couple of weeks after Google announced changes to local event discovery, Facebook is announcing a bevy of updates intended to make connecting with local businesses easier for its 2 billion users. Here’s everything you need to know…. Street Fight

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Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018) Search Engine Land: “So far, the Google Speed Update algorithm has had no impact on rankings in the mobile…… […]

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Facebook Releases New Creative Tools for Ads Manager App

In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their Ads Manager app. The new additions will provide ease and efficiency for marketers and business owners on the go. Originally introduced in 2015, the Ads Manager app was designed to help marketers manage ads from…… […]

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In Case You Missed It: Facebook Axed a Post on This Founding U.S. Document Last Week

The anniversary of its home country’s birth was not without incident for Facebook, which attracted attention for automatically striking down a post, flagged as hate speech, containing the words of the Declaration of Independence…. Street Fight

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Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…… Street Fight

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Brands More Skeptical of Facebook than SMBs in Wake of Controversies

Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals, according to Street Fight’s latest survey of enterprise local marketers…. Street Fight

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