Posts Tagged Expands

Weekly News: Google+ Nears the End, Facebook Expands Marketing Partner Program, New Co-op Ad Solution

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google+ Nears the End Making Social a Feature Not a Platform for Google LSA Insider: “Google has announced that the consumer version of Google+ will no longer… […]

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Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance (August 16, 2018) LSA Insider: “A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 … LSA Insider

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Happy Returns Expands Into College Market

Startup Happy Returns, based in Santa Monica and founded by alums from HauteLook and NordstromRack.com, offers a way for shoppers to return e-commerce purchases at real-world kiosks. Beginning this fall, Happy Returns will be setting up kiosks—which it calls “Return Bars”—at five campuses around the country to capitalize on the returns gene… Street Fight

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Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes…. Street Fight

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Daily News: SEO Tactics, GMB Expands Menu Editor, Customer-Centric Approach to Data Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Stand Out with SEO for Your Digital Marketing Agency (April 9, 2018) LSA Insider: “SEO is about so much more than optimizing your content with keywords and focusing on other on-page elements.”… […]

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Daily News: Facebook’s Local Ad Targeting Tools, GMB Update Expands, Voice Activation for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018) LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, me… LSA Insider

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Airbnb’s Local ‘Experiences’ Expands; Headed to Success?

Airbnb reports that its “Experiences” division, a major growth initiative launched in November 2016, has expanded its footprint from 12-to-60 cities worldwide, and is slated for rapid growth. The Wall Street Journal, however, suggests that Experiences has run into some turbulence, and after spending $ 100 Million, is being reconfigured. … Peter Krasilovsky’s Blog on […]

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Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…… Street Fight

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Daily News: Google Expands Trend Data, Holiday Shopping Results, 25M Business Pages on Instagram

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Expands Consumer Trend Data Beyond Search & Why It Matters (November 30, 2017) LSA Insider: “This week Google announced it is expanding the scope of insights found on Google Trends beyond se… LSA […]

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Snapchat Expands Its Foray Into Local with Snap Map

Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real…. Street Fight

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