Posts Tagged ecommerce

Amazon: The Path to DIY E-commerce for SMBs

According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Ad… […]

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Daily News: Amazon & DIY E-commerce for SMBs, Google Ads Interface, Marketers & Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018) LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from… LSA […]

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Daily News: Digital and Voice Experiences, The Rise of Visual Search, E-Commerce & Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue (July 26, 2018) LSA Insider: “According to Salesforce’s 2018 report, 56% of B2C customers said a tailored experience … LSA Insider

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Daily News: Google’s Speed Update, Tighter Data Rules, Amazon Drives Ecommerce Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018) Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, we… LSA Insider

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Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV – Marketing Land

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Daily News: The Death of Facebook Organic Reach, Mobile Location Data, E-Commerce Myths

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018) LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now l… LSA […]

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Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy…. Street Fight

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Pitney Bowes’ Michael Griffiths at The B2SMB Summit: Driving SMB E-Commerce

One of the key topics we’ll be tackling at The B2SMB Summit is the rise of the new generation of e-commerce, which has raised the bar for SMBs competing against larger enterprises.  Nearby warehouses, speedy delivery, efficient shipping and handling and ease of return are among the factors that SMBs need help with to level […]

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Street Fight Daily: Google’s E-Commerce Influence Declines, Uber Under FBI Investigation

Google’s E-Commerce Influence In Steady Decline (MediaPost)… Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)… Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)…… Street Fight

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AdRoll Stakes out AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by comp… […]

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