Posts Tagged ecommerce

Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV – Marketing Land

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Daily News: The Death of Facebook Organic Reach, Mobile Location Data, E-Commerce Myths

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018) LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now l… LSA […]

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Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy…. Street Fight

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Pitney Bowes’ Michael Griffiths at The B2SMB Summit: Driving SMB E-Commerce

One of the key topics we’ll be tackling at The B2SMB Summit is the rise of the new generation of e-commerce, which has raised the bar for SMBs competing against larger enterprises.  Nearby warehouses, speedy delivery, efficient shipping and handling and ease of return are among the factors that SMBs need help with to level […]

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Street Fight Daily: Google’s E-Commerce Influence Declines, Uber Under FBI Investigation

Google’s E-Commerce Influence In Steady Decline (MediaPost)… Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)… Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)…… Street Fight

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AdRoll Stakes out AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by comp… […]

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5 Ways E-Commerce Retailers Are Creating Local Footprints

New technology platforms are making it possible for online retailers of all sizes to expand locally into brick-and-mortar outlets. In other cases, technology is taking a back seat as e-commerce businesses form old-fashioned partnerships with stores on main street. … Street Fight

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Ecommerce SEO And Why Online Retailers Need It 09/19/2016 – MediaPost Communications

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#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

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How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.

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