Posts Tagged Drives

Daily News: Google’s Speed Update, Tighter Data Rules, Amazon Drives Ecommerce Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018) Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, we… LSA Insider

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Daily News: Ad Creative Drives Sales, Google Enhancing O2O, Creative Agencies Offer Media Planning

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Ad Creative Drives More Sales Lift than Media, Targeting (October 24, 2017) LSA Insider: “Almost half (49%) of sales lift from advertising was due to ‘creative,’ defined to include ad qualit… LSA Insider

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Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…… […]

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Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products…. Street Fight

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Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…… Street Fight

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Daily News: Brandify CEO Joins LSA Board, Social Drives Time Spent Online, Psychology Behind Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify CEO Manish Patel Joins LSA Board of Directors (April 7, 2016) LSA Insider: “We are very excited to have Manish join our board and look forward to working with him as we continue…… […]

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Daily News: Location Tech Beyond Beacons, Phones Drives More Sales than Tablets, Mobile Moment Advertising

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Yelp COO Donaker, Google Executives Thota and Wood Added to LSA16 Agenda (January 8, 2016) LSA Insider: “Less than two months out, LSA is adding some impressive new speakers for the 2016 Local Search Association Conferen… LSA Insider

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Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement

Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today, big retailers, brands and the SMB market are utilizing new tools to help leverage their local product data to convert buyers at local stores.  In this webinar, you’ll learn how…… […]

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Money2020: ApplePay Drives Mega Event

The emergence of geo-targeting and mobile payment and wallet technologies has meant that we talk a lot less about the future of “advertising” than “marketing.” All this was crystal clear this week at the third annual edition of Money2020 in Las Vegas, a showcase for payment innovations, and a major boomtown, too. Attendance climbed from […]

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SoMoConf: When Done Right, Location Targeting on Mobile Drives Results

Given the rapid adoption of mobile devices and their growing usage, we heard about some case studies of executions with some compelling results.  From a fashion retailer that ran a mobile campaign through YP resulting in a 2x return on ad spend and 2,000 store visitors, to an auto dealer’s service center that ran a […]

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