Posts Tagged Driven

Daily News: Scorpion Acquires Driven Local, Branding for SMBs, Ad Market Sees Digitally-Driven Uptick

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Scorpion Acquires Driven Local for Social, Vertical PPC Skills (July 24, 2017) LSA Insider: “Two competing Google Premier Partners are joining forces: Scorpion has acquired DrivenLocal.” Do SMBs Care… LSA Insider

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Pepsi’s Ad: Part of Social Driven Program Pumping Out 400 Pieces of Content a Week

Pepsi’s getting a lot of grief on social media today, in the wake of an ad featuring Kendall Jenner, marching along with political protesters. Many people have found it to be crass for a soda brand to win business by aligning itself with a meaningful political event. Pepsi’s effort, however, is not a standalone , […]

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Street Culture: How RetailNext’s Growth Is Driven by Diversity

As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle […]

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Local TV news growth driven by expansions into nontraditional time slots | Pew … – Pew Research Center

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LSA Member Innovation in Local: Driven Local

This week we hear from Driven Local, a digital marketing agency offering comprehensive digital advertising solutions to small and medium sized businesses. Driven Local has made the Inc. 5000 list of fastest growing companies in 2012, 2013 and 2014.  The company’s product set includes, SEM, SEO (aka Web Presence Optimization or WPO), social marke… Local […]

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Driven by Digital, Dex Media Announces 58% Topline Growth

Dex Media announced significant (58%) topline YoY revenue growth driven largely by digital; however there was a higher net loss. Print ad sales were down by 19.7% while digital sales were up by 8.5% vs. last year. The 20% YoY print sales decline seems pretty consistent with historical trends. I suspect that will continue. The […]

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Three Main Pillars to Run a Successful Data Driven Campaign

Dan Ariely once said, “Big data is like teen sex, everyone talks about it, nobody knows how to do it, everyone thinks everybody else is doing it so everyone claims that they do it.” While there is plenty of hype around the term Big Data, there is not much being done as far as applying […]

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5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their […]

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AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. Nex… Local […]

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