Posts Tagged Display

Daily News: Facebook’s Smart Display (Portal), Online Review Sentiment for Restaurants, Google+

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Smart Display (Portal), Will Consumers Buy It? (October 8, 2018) LSA Insider: “Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, ca… LSA Insider

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Facebook Announces Smart Display (Portal), Will Consumers Buy It?

Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device: Portal offers hands-free voice control. You can start a video call sim… LSA Insider

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Video: What’s the Difference Between Search Advertising & Display Advertising?

Video: What’s the Difference Between Search Advertising & Display Advertising?
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Local digital news publishers are ignoring display revenue – Digiday

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Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…… Street Fight

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DialogTech Launches First Comprehensive Marketing Solution for Optimizing Call Conversions From Display Advertising – Marketwired (press release)

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DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising – MediaPost Communications

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Fat Finger Survey Reminds Us CTR Worthless As Mobile Display Metric

According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended.  This is not the first finding that consumers click on mobile ads inadvertently. But it’s problematic data at a time when display advertising in general is under heightened scrutiny because of ad blocking, viewability issues and bot fraud….. […]

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Daily News: 36% Begin Local Search on Search Engine, 44 New LSA Members, Display Spend to Surpass Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Report: Only 36% Begin Local Searches with a Search Engine (January 11, 2016) LSA Insider: “While search engines were the most common way people began the local search process that was only true for 36% of the sample.”… […]

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YP Taking a Selective Sales Approach With New Mobile Display Offering

YP has introduced a new mobile display advertising product for SMBs called ypDisplay. This new offering joins a family of other digital marketing services and search-related products, which have been introduced in the past several months. I spoke to YP CTO Darren Clark about the announcement and the thinking behind it. Clark said a number of ver… LSA […]

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