Posts Tagged Display

Video: What’s the Difference Between Search Advertising & Display Advertising?

Video: What’s the Difference Between Search Advertising & Display Advertising?
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Local digital news publishers are ignoring display revenue – Digiday

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Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…… Street Fight

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DialogTech Launches First Comprehensive Marketing Solution for Optimizing Call Conversions From Display Advertising – Marketwired (press release)

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DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising – MediaPost Communications

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Fat Finger Survey Reminds Us CTR Worthless As Mobile Display Metric

According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended.  This is not the first finding that consumers click on mobile ads inadvertently. But it’s problematic data at a time when display advertising in general is under heightened scrutiny because of ad blocking, viewability issues and bot fraud….. […]

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Daily News: 36% Begin Local Search on Search Engine, 44 New LSA Members, Display Spend to Surpass Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Report: Only 36% Begin Local Searches with a Search Engine (January 11, 2016) LSA Insider: “While search engines were the most common way people began the local search process that was only true for 36% of the sample.”… […]

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YP Taking a Selective Sales Approach With New Mobile Display Offering

YP has introduced a new mobile display advertising product for SMBs called ypDisplay. This new offering joins a family of other digital marketing services and search-related products, which have been introduced in the past several months. I spoke to YP CTO Darren Clark about the announcement and the thinking behind it. Clark said a number of ver… LSA […]

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Display Is the New Search: ReachLocal Offers in-App Mobile Ads for Local Business

Local marketing platform ReachLocal has extended its product line with what it’s calling “ReachDisplay InApp.” As the name suggests these are in-app display ad units that programmatically tap into roughly 4,000 “premium” publishers and more than 100,000 “long tail” apps. The company has offered PC display a… Local Search Insider

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Research: Real Estate Digital Advertising to Shift from Display to Audio and Video – Portada-online.com

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