Posts Tagged Direct

Daily News: Star-Review Improvement & Leads, Advancing Voice Services, Google’s Direct Answers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied…… […]

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O2O: Time on Wine Site Leads to Direct Mail Piece in My Mailbox

I had a very interesting experience “online to offline” this week. One of the speakers for the upcoming Place Conference is Trace Johnson of wine retailer Total Wine & More. I was doing a prep call with him and spent some time poking around the Total Wine site in advance of the call. I had […]

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5 Things Every Campaign Should Know About Direct Mail Last Cycle – Campaigns & Elections

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Swirl Launches Direct Facebook Integration for Online-to-Offline Attribution

Retailers using Swirl’s platform can now connect “verified” real world store visits to Facebook ad impressions and more accurately measure the direct impact that Facebook ad campaigns are having on the way consumers move around inside their stores…. Street Fight

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Google My Business Update Lets Users Compare Direct vs. Discovery Traffic

According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct these searches, Google announced that it has updated its Google My Business (GMB) platform to incorporate search behavior data as it relates to the GMB user’s business. The update br… […]

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Mobile’s Direct Link With Consumers Requires Change – MediaPost Communications

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PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH, and Even Direct Mail

Brands don’t want only to measure the persuasive powers of their mobile ads. They also want to know the efficacy of their TV, OOH, online, and even direct mail efforts, which is where PlaceIQ, with its freshly acquired $ 25 million, wants to deliver bigger results. … Street Fight

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Calling All Search Marketers – Direct Marketing News

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What are RTB, Programmatic Direct and Private Marketplaces?

Programmatic advertising has become one of the fastest growing segments of digital marketing due to its inherent abundance and efficiency. But with so many different terms being used, how does one know exactly what it is?   Real-Time Bidding Real-time bidding is the buying of ads through computer-run, real-time auctions. The inventory is bough… Mediative […]

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Three Things You Must Know About Direct Mail Marketing

Small business owners should be aware of their marketing options. When you don’t have the budget of your largest competitors, you need to keep your strategy agile and surgical. You can’t rely on a huge volume of disparate solutions in […] —Written by , The post

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