Posts Tagged Digital

Raise Report: New Funding for AxleHire, Digital Genius, Happy Returns

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for SendBird, TrendKite, Rubikloud, and Dahmakan…. Street Fight

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Local digital news publishers are ignoring display revenue – Digiday

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Addressing Multi-Location Brands’ Digital Marketing Pain Points

Street Fight’s 2017 State of Hyperlocal analysis showed that selling to enterprise local marketers was one of the toughest challenges facing suppliers, right up there with raising their own company’s brand awareness and showing marketing attribution and ROI…. Street Fight

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Daily News: Wearable Adoption, Smartphone Voice Search, 1st Half 2017 Digital Ad Revenues Hit $40.1B

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Wearables Still Far from Mass Adoption (December 21, 2017) eMarketer: “Less than 20% of the US population will use one next year.” 42 Percent Of Voice Assistant Users Favor Their Smartphone (December… LSA Insider

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Digital Media Revenues Gain 9% in November, National TV Up 2% – MediaPost Communications

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Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…… […]

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TV Stations’ 2018 Forecast: Local Ad Dollars Rise 8%, Digital Up 10 … – MediaPost Communications

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Daily News: Cisco Joins SMB Cloud Summit Agenda, ‘Post-Cookie’ Digital World, Intentional Mobile Ad Clicks

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Cisco, FreshBooks, Facebook, Google to Speak at SMB Cloud Summit 12.7.17 (November 28, 2017) LSA Insider: “The speaker lineup features reps from prominent cloud accounting tech, to payments, to promine… LSA Insider

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Brands Update Co-op Ad Programs to Encourage Digital Media Use

Other than online display advertising and paid search, local marketers are largely still focusing co-op efforts on legacy media. A recent LSA survey of local marketers found that five of the top six most commonly used channels used for co-op represent legacy media: newspapers (1), yellow pages (3), out-of-home/billboards (4), radio (5) and direct m… […]

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Daily News: Digital Co-op Ad Opportunity, Agency Challenges with Clients, Waze & Allstate Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands Update Co-op Ad Programs to Encourage Digital Media Use (November 21, 2017) LSA Insider: “While most co-op advertising use is tied to traditional media, brands are doing more to encourage use of… LSA […]

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