Posts Tagged Digital

What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $ 49.5 billion for the first half of 2018. That compares with $ 40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a year ago. Desktop revenue was roughly […]

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Digital spending hits record in US midterms – The Straits Times

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Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71%…… […]

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Politicians, groups turn to digital advertising in race to turn out voters for midterms – CNN

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Google Analytics: From Digital Space to Physical Space

Everyone knows Google Analytics (GA). Since its launch 13 years ago following the takeover of Urchin by Google, GA has become a standard in website analytics. However, at the time of its launch, for many companies, having a website was already an end in itself. Companies focused on design to increase website retention (primarily intended…… […]

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Openings and New Hires at Cheetah Digital, Dstillery, Infogroup

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes hires and new openings at Nintex, DoorDash, NinthDecimal, and Drawbridge…. Street Fight

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Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance (August 16, 2018) LSA Insider: “A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 … LSA Insider

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DialogTech Names Digital Agency Veteran Head of Marketing – Markets Insider

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Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimi… LSA Insider

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