Posts Tagged Digital

Replay: Scoring the Digital Marketing Stack

During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs. Agencies were asked to rate the digital marketing stack based on demand, stickiness, ease o… LSA Insider

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Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey condu… LSA Insider

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Daily News: US Digital Media Time, Search Engine Ranking Signals, Data Quality Management

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smartphones Now Capture Two-Thirds of US Digital Media Time (July 6, 2018) Marketing Charts: “People in the US spent more than twice as much time accessing the internet through smartphone applications … LSA Insider

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The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content – eMarketer

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Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions
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SoCast Launches New Digital Advertising Solutions for Radio Clients Powered by AcuityAds – Canada NewsWire (press release)

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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How Innovation Is Reshaping the Digital Loyalty Market

While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation…. Street Fight

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2018 Political Ad Spend Grows, But Digital Media Dips – MediaPost Communications

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Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements

Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers…. Street Fight

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