Posts Tagged Digital

SoCast Launches New Digital Advertising Solutions for Radio Clients Powered by AcuityAds – Canada NewsWire (press release)

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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How Innovation Is Reshaping the Digital Loyalty Market

While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation…. Street Fight

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2018 Political Ad Spend Grows, But Digital Media Dips – MediaPost Communications

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Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements

Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers…. Street Fight

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This Earth Day, Go Green by Going Digital with Coupons – WV News

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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Is It Time to Outsource Your Digital Marketing? 5 Signs the Answer is Yes

Is It Time to Outsource Your Digital Marketing? 5 Signs the Answer is Yes
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Radio’s Big Challenge: Finding Its Way Forward In This New Digital World – Forbes

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