Posts Tagged Digital

Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017) LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills tra… LSA Insider

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Why DNA Info’s Shuttering Isn’t a Reflection on the Hyperlocal Digital Opportunity

The shuttering of these sites was a failure of a business, not a failure of opportunity. The opportunity is there. A multi-billion dollar opportunity. It just needs the right model and good execution to grasp it…. Street Fight

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JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

“The most exhilarating thing about being in mobile is that it’s ever-changing. The traditional way of doing retail is dying; you have to reinvent yourself to stay relevant,” James Meeks, former head of mobile at JCPenney, told Street Fight…. Street Fight

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How to Write a Digital Marketing RFP that gets you the Right Agency Partner

Why use this template? THE TRADITIONAL RFP PROCESS IS BROKEN. It takes too long The quality of the questions dictates the quality of the answers RFPs encourage cookie cutter responses Treats specialized talent like buying a commodity No one has fun doing RFPs. Who is this for? Procurement Project Sponsors in Marketing What can this […]

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Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business own… LSA Insider

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Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017) Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming arou… LSA Insider

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4 Ways to Track Traditional Local Media Using Digital

Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able to control what the user sees as they respond to your traditional media campaigns…. Street Fight

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Survey: Enterprise Marketers Are Increasing Local Digital Mix

As enterprise local marketers become experienced with digital tactics they originally used to promote their corporate sites, they are getting more savvy about digital marketing. Today, most of them spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix. … Street Fight

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5 Digital Marketing Stats that Will Surprise You (And Might Make You Rethink Your Strategy – KUTV 2News

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Digital Marketing Trends & Strategies to Fall For

Digital Marketing Trends & Strategies to Fall For

When you think o… ReachLocal Blog

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