Posts Tagged Digital

Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Openings and New Hires at Cheetah Digital, Dstillery, Infogroup

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes hires and new openings at Nintex, DoorDash, NinthDecimal, and Drawbridge…. Street Fight

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Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance (August 16, 2018) LSA Insider: “A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 … LSA Insider

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DialogTech Names Digital Agency Veteran Head of Marketing – Markets Insider

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Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimi… LSA Insider

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Cheetah Digital Acquires Stellar Loyalty

The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform…. Street Fight

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Weekly News: Digital Marketing Predictions, The Rise of Visual Search, Google Ads Arrives

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Top Digital Marketing Predictions for Local Brands (July 24, 2018) LSA Insider: “Since you follow the digital marketing industry, you probably know that indu… LSA Insider

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Daily News: Digital and Voice Experiences, The Rise of Visual Search, E-Commerce & Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue (July 26, 2018) LSA Insider: “According to Salesforce’s 2018 report, 56% of B2C customers said a tailored experience … LSA Insider

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Survey: SEO Least Popular Strategy for Enterprise Digital Marketers

Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic. In the past 20 years SEO has dramatically changed and become more complex as the market has sh… LSA Insider

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Daily News: Location Intelligence, Apple Maps, Amazon PPC & Google Ads, Digital Marketing Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your clients’ customers li… LSA Insider

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