Posts Tagged Digital

Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

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BuzzBoard’s Lem Lloyd at The B2SMB Summit: Close to 3,000 Signals Measure SMBs’ ‘Digital Health’

SMBs don’t really know how their digital channels are performing for them, and need better metrics to have the confidence to make investments in their digital future. That’s what BuzzBoard and other data intelligence platforms are working to provide. At BuzzBoard, close to 3,000 signals are analyzed from both first person and third person sourc… […]

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Daily News: Disruption of the Disruptors, PBI’s Small Biz Partner Program and The State of Digital Out-of-Home

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pitney Bowes Creates Small Business Partner Program to Accelerate Innovation and Enhance Client Values (September 12, 2017) BusinessWire: “Pitney Bowes Inc. (NYSE:PBI), a global technology company that… LSA Insider

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This Year, Not a Single Grammy Winner Thanked Radio. Here’s Why. – Digital Music News

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Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

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Book Review: Isaac Sacolick’s ‘Driving Digital’

In an era that is increasingly dependent on analytics and evaluation tools such as Big Data, Enterprise Resource Planning, Customer Relationship Management and Business Intelligence, the almighty CMO has had to increasingly share his or her glory (and budget) with CIOs and other tech leaders. The power roles played by tech leaders will only be […]

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Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

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How LiftMaster Leverages Digital Solutions to Market Locally at Scale

Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for. … Street Fight

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Daily News: Tipping Point in Retail, Pubs New Role in Advertising, Importance of Digital Transformation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Tipping Point in Retail & How Brands Rebalance (August 4, 2017) LSA Insider: “News from the last 30 days has us convinced that a tipping point has been reached with major brands selling…… […]

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Daily News: International Lookalike on Facebook, Reaching Digital Maturity, MarTech Buyer Behaviors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Expands Lookalike Targeting to International Markets (July 14, 2017) LSA Insider: “Facebook is exploring new ways to help marketers and businesses reach audiences in international markets.” … LSA Insider

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