Posts Tagged device

The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing

Some hybrid cookies-based scenarios will putter along, and some scale-hungry players will stick to old tech for a bit longer, but smart marketers are investing in customer data platforms that are mobile-first, connecting CRM directly to the mobile device…. Street Fight

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Daily News: Google Analytics Tips for Local, Voice Search Device Usage, In-Store vs. Offline Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways Local Marketers Can Leverage Google Analytics & Search Console (December 18, 2017) LSA Insider: “Here are some (free) DIY tactics for detailed SEO reporting via Google’s tools.” How … LSA Insider

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[24]7 Adds High-Frequency Bidding Per Device For Search Campaigns – MediaPost Communications

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Daily News: Google Local Algorithm in 2017, Consumers OK with IoT Device Ads, Another Yahoo Breach

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Google Local Algorithm: 2017 and Beyond, with Shotland & Mihm (December 15, 2016) LSA Insider: “Local search and SEO experts David Mihm and Andrew Shotland will be discussing the Google Local A… LSA […]

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Google AdWords Now Factors in Customers Moving From One Device to Another

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is […]

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AdWords Biggest Update in 15 Years Has Expanded, Responsive Ads & Device Bidding

Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads R… Blog […]

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Winning at the Nexus of Consumer Needs: Device, Intent, Content

Any marketer not aware of the tremendous growth across these three dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: device, intent, and content (aka mobile, local, video). Device (Mobile) The biggest force in online search…… […]

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Probabilistic Device Matching Isn’t Perfect — But It Works

The use of probabilistic matching or statistical IDs to link multiple devices to an individual is often dismissed based on dubious accuracy. It’s true that the practice will never be 100% accurate, but even taking the conservative estimate at the lower end of this range, probabilistic matching enables marketers to scale their mobile advertising cam… […]

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Have a Windows 8 device? Try out the brand new Foursquare to discover great places

Sometimes, when you’re deciding where to go for dinner, you start that decision at your desk. That’s why we’ve spent so much time building foursquare.com, and why today, we’re releasing a new Foursquare app for those of you with Windows 8 …

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