Posts Tagged Desktop

Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice

Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services. The distinction between online and offline is fading for consumers who are on the path to purchase. However, despite the growing concerns of the “retailpocalypse,” data show consumers still … LSA Insider

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Daily News: Desktop vs. Mobile Audience, Smart Speakers & Brand Loyalty, Email Marketing Report

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google to Display Women-Led Attribute in Map & Search Results (March 14, 2018) LSA Insider: “The attribute, a female gender symbol, will appear directly on a business’s GMB listing, where users c… LSA Insider

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BIA/Kelsey: Mobile Search Is Cannibalizing Desktop – GeoMarketing (blog)

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Google: Mobile Searches Eclipse Desktop Volumes Across the Globe

Earlier today Google’s Amit Singhal told a conference audience that there were now more searches happening on mobile devices than on PCs and laptops around the world. Google made a more limited version of this announcement in May when it said, “more Google searches take place on mobile devices than on computers in 10 countries […]

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Daily News: Mobile Searches Surpass Desktop at Google, Marketers Diversifying Online Spending, Twitter Video Ads

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Video ads could become Twitter’s biggest cash cow yet (October 9, 2015) The Next Web: “Twitter is introducing a new ad service that allows marketers to place six-second pre-roll ads in video content across its p… LSA […]

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Demise of the Click? Store Visit Metrics Extended to Desktop Ads

I’ve been arguing for some time that the new “offline analytics” capabilities that smartphones enable would eventually make offline measurement a requirement of online (not just mobile) ad campaigns. In that direction, this morning location-analytics provider Placed and Dstillery announced a partnership “to deliver cross-cha… ScreenwerkScreenwerk

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Mobile Up, Desktop down: Facebook focuses on Mobile in a Big Way!

Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company’s recent earnings call that they see SMBs ultimately driving big revenues for the social media giant. BIA/Kelsey’s LCM Wave 17 data shows that 54.5% of SMBs are utilizing Fa… BIA/Kelsey – Local […]

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The New Era of Targeting Local Customers with Display Advertising via Desktop and Mobile

Please join LSA and Mediative for an exclusive webinar presentation next Thursday, July 25 from 2 pm – 3 pm EST. Times are changing and marketers have a plethora of new tools to spread their local marketing message. The basics of local marketing, nevertheless, remain the same. As such, Mediative’s Jennifer Dunn will explain how […]

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