Posts Tagged Deal

YP Dives Deeper into Transactions with GrubHub Food Delivery Deal

YP has gotten more deeply into transactions with the addition of food-ordering and delivery service GrubHub. The new capability will be available on YP.com and the YP mobile app. It complements hotel and restaurant booking already enabled in the YP app, and it’s another third party relationship intended to enhance the content and functionalit… ScreenwerkScreenwerk

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Gannett’s Deal for Cars.com

In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox?s AutoTrader in the online auto marketplace.) It will pay heartily to do so, …… BIA/Kelsey – […]

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Google makes a deal for The Dealmap

Google makes a deal for The Dealmap

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $ 6 billion bid for Groupon last year.

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In OpenTable Deal, Signs of Deeper Convergence in Travel and Local

Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete…

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Case Study: Golf Club Brings Back Deal Buyers With Rewards Program

In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed…

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Station Trading Roundup: 1 Deal, $33 Million – TV News Check

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Station Trading Roundup: 1 Deal, $33 Million – TV News Check

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Yelp Satirizes FB-Oculus Deal in Video

Yelp released a video satirizing the Oculus Rift virtual reality gaming headset. There’s also a dig at the notion that virtual reality represents the future of the internet. You decide if it succeeds or is merely snarky…. ScreenwerkScreenwerk

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Strategic Deal to Boost Yelp, YP

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the ?vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic. […]

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Groupon Using Whole Foods Deal to Push Local Search Makeover

As I’ve discussed multiple times Groupon is seeking to reinvent itself as a marketplace, even a kind of local search engine. To that end it appears to be using a popular deal ($ 5 for $ 10) from Whole Foods to introduce people to the idea that you can search for stuff on Groupon. I […]

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