Posts Tagged Data

Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

Read more

Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018) Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to…… […]

Read more

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

Read more

Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

Read more

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…… […]

Read more

How Restaurants Can Leverage Behavioral Data in Saturated Markets

A new white paper released by the real-time consumer-intelligence firm Sense360 found that a fraction of a percentage point in market share, gained or lost, can mean the difference between hitting targets and financial ruin for restaurant operators…. Street Fight

Read more

Reports of Facebook data misuse spurs calls for regulation, scrutiny of social media firms – USA TODAY

Read more

Daily News: Voice and Non-Voice Search Queries, Improving Data Analysis, Meta Descriptions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Voice Search Queries Differ from Non-Voice Queries (March 16, 2018) LSA Insider: “There’s been a lot written about the increase in voice powered search lately. But what are some differences betwe… LSA Insider

Read more

Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers – The Financial Brand

Read more

How EU Data Regulations Could Benefit Global Brands

With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades…. Street Fight

Read more
Page 4 of 29« First...23456...1020...Last »