Posts Tagged Data

Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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LeafLink’s Data Indicates How 4/20 Impacts Marijuana Sales

By logging buy/sell transactions between retailers and brands, LeafLink can determine where, when, and how much cannabis is being purchased, by whom, and for what kind of market…. Street Fight

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Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assist… LSA Insider

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Localize Brings Data Journalism and 3D Mapping to New York Real Estate

Real estate agents aren’t allowed to “steer” customers by providing information to buyers about critical but subjective things like neighborhood and school reputations. It might lead to discrimination. But in recent years, Zillow, Realtor.com, Curbed and other real estate sites have begun to fill in the gap to provide intelligent insight. In … Peter Krasilovsky/The […]

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Daily News: SEO Tactics, GMB Expands Menu Editor, Customer-Centric Approach to Data Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Stand Out with SEO for Your Digital Marketing Agency (April 9, 2018) LSA Insider: “SEO is about so much more than optimizing your content with keywords and focusing on other on-page elements.”… […]

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Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

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Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018) Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to…… […]

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Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…… […]

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