Posts Tagged Data

Daily News: xAd’s Location Data Model, Factual Partners with Adobe & Oracle, Information Is ‘A Thing’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ad Costs May Vary for Fast Food and Retailers for xAd’s Location Data Model (March 16, 2017) AdAge: “Digital ad firm xAd is introducing an ad payment model that charges advertisers only if people… […]

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Daily News: Location-Based Marketing Spend, Local Pack Changes, 3rd Party Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 25% of Marketing Budgets Spent on Location-Based Marketing (March 16, 2017) LSA Insider: “For multi-location brands, many have come to understand the value of localization and targeting.” Mille… LSA Insider

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Borrell’s LOAC17: Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

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Daily News: SMB Websites, Analyzing Store Visit Data, Unconfirmed Google Algorithm Update “Fred”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites: Error Page Not Found (March 10, 2017) LSA Insider: “There is still a lot of opportunity for marketers as it relates to SMB websites.” How Share of Visit Analysis is Opening New…… […]

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Daily News: Unused Co-op Ad Dollars, SMBs Should Embrace Data, 2 Ways AI Helps Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Sad Truth of Unused Co-op Advertising Dollars (March 9, 2017) LSA Insider: “Here’s 4 primary reasons why do local dealers just watch co-op advertising budgets dry up and blow away each and every…. […]

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Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers…. Street Fight

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Snap’s IPO: Some Data From ‘The Camera Company’

Snap has issued its highly anticipated IPO filing. With it, the Venice-CA-based social player hopes to raise up to $ 4 Billion. It also revealed a lot of new data, while repositioning itself as “a camera company” in a privacy compromised age that quickly deletes content and “represents an opportunity to improve the way people […]

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Daily News: Trust in Digital Media Sellers, Location Data Use Case, Digital Marketing Spend by 2021

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Do Low Trust Rankings Say about Digital Media Sellers? (January 27, 2017) LSA Insider: “Business networking site Alignable has been regularly conducting net-promoter surveys (NPS) of its small bus… LSA Insider

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Daily News: Advice from the Future of “Local,” Marketing-Mix Modeling, New Location Data Pact

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA17 Session Spotlight: Local 2020 – Advice from the Future (January 20, 2017) LSA Insider: “The opening LSA17 session is intended to offer short Ted Talk-like presentations of key topics, issues an… LSA Insider

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Study: SMBs Slow to Adopt Tech for Analytics, Customer Data Management

While SMBs appear to be embracing digital marketing, the use of technology to aid and amplify these efforts appears to be lagging. SMBs are confident in the impact of digital marketing, but these efforts are mostly DIY in nature. Beyond digital marketing, a new study finds that SMBs are not utilizing technology to aid in…… […]

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