Posts Tagged Data

BIA/Kelsey partners with comScore on local TV data integration … – Research Magazine

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BIA/Kelsey, comScore Strike Data Deal – MediaPost Communications

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Share Rocket partners with BIA/Kelsey on local TV social data – NewscastStudio

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Data: 69% of Digital Media Time Spent Is Mobile

Over the last 5 years, smartphones have completely transformed how consumers engage with digital media. Every business has been impacted in some way by the rise of these devices which has pushed marketers to approach digital media from a new “mobile-first” perspective. According to the latest comScore figures, mobile now captures almost… LSA Insider

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To Standardize Location MRC Releases New Data Guidelines

This week the Media Rating Council (MRC) released a 45-page “Location-Based Advertising Measurement Guidelines” document that seeks to offer best practices for the use of location data by developers, advertising companies and platforms. The market has matured to the point where such standards are arguably necessary. Publishers and ad platforms … LSA Insider

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Daily News: xAd’s Location Data Model, Factual Partners with Adobe & Oracle, Information Is ‘A Thing’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ad Costs May Vary for Fast Food and Retailers for xAd’s Location Data Model (March 16, 2017) AdAge: “Digital ad firm xAd is introducing an ad payment model that charges advertisers only if people… […]

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Daily News: Location-Based Marketing Spend, Local Pack Changes, 3rd Party Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 25% of Marketing Budgets Spent on Location-Based Marketing (March 16, 2017) LSA Insider: “For multi-location brands, many have come to understand the value of localization and targeting.” Mille… LSA Insider

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Borrell’s LOAC17: Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

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Daily News: SMB Websites, Analyzing Store Visit Data, Unconfirmed Google Algorithm Update “Fred”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites: Error Page Not Found (March 10, 2017) LSA Insider: “There is still a lot of opportunity for marketers as it relates to SMB websites.” How Share of Visit Analysis is Opening New…… […]

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Daily News: Unused Co-op Ad Dollars, SMBs Should Embrace Data, 2 Ways AI Helps Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Sad Truth of Unused Co-op Advertising Dollars (March 9, 2017) LSA Insider: “Here’s 4 primary reasons why do local dealers just watch co-op advertising budgets dry up and blow away each and every…. […]

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