Posts Tagged Data

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…… Street Fight

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Daily News: Skyhook Talks Future of Location Data, Ads with Auto Dealer Inventory, Google May Sell Zagat

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Skyhook Talks about the Evolution & Future of Location Data (January 4, 2018) LSA Insider: “In a recent podcast discussion, I spoke with Skyhook’s David Bairstow and Nick Knellinger ab… LSA Insider

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Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

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Daily News: 2018 Local Ad Spending, Traditional Media’s Influence, New Self-Service Location Data Solution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ad Spending to Surpass $ 151 Billion in 2018 (December 15, 2017) eMarketer: “But most of that money will be earmarked for traditional media.” Advice Local’s Epic Guide to Local SEO (Decemb… LSA […]

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Data: The Resources SMBs Use to Make Tech Purchase Decisions

There were a number of data-rich presentations at LSA’s Cloud Adoption Summit yesterday. Among them was a presentation by Bredin CEO Stu Richards. Of particular interest to me was a slide on the resources and information that SMBs (under 20 headcount) rely upon in making cloud application buying decisions. The question being asked is: &#822… LSA Insider

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With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales…. Street Fight

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Daily News: Google Expands Trend Data, Holiday Shopping Results, 25M Business Pages on Instagram

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Expands Consumer Trend Data Beyond Search & Why It Matters (November 30, 2017) LSA Insider: “This week Google announced it is expanding the scope of insights found on Google Trends beyond se… LSA […]

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Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…… Street Fight

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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