Posts Tagged Data

Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns…. Street Fight

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Daily News: Q3 Top Articles on LSA, Redefining Data Privacy, Using Data to Drive Creative, Mobile-First Index

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 10 Articles on LSA Insider from Q3 2017 (October 6, 2017) LSA Insider: “LSA’s Our top blog posts from Q3 2017 feature news from DexYP, Google, Nextdoor, Scorpion, Clear Channel and other … […]

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Daily News: Offline vs. Digital Ad Sales, Pubs Want Platform Data, MailChimp & Google Remarketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Ad Sales to Overtake Offline in 2019? (September 27, 2017) Marketing Charts: “While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still comm… LSA Insider

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Daily News: Location Data + IoT, How Google Measures Store Visits, Digital Spend to Grow Despite Issues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Location Is Improving Brand & Consumer Experiences with IoT (September 26, 2017) LSA Insider: “While the use cases of IoT are endless, here are four use cases where location can greatly impact … […]

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Daily News: ‘Now-to-Next’ Marketing, Using POS Data for Marketing, Car Buyers Researching Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing In The ‘Now’ And ‘Next’ (September 25, 2017) GeoMarketing: “These five trends show how offline-to-online advertising is ushering in the era of ‘now-to-next’ marketing.” … LSA Insider

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Placed Analysis Uncovers Location Data Biases

According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $ 30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit…. Street Fight

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Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

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Is Your Location Data Any Good? Here’s How You Can Tell

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we have more data to work with than ever before, and it can all get very daunting. However, data – and good quality data – are imperative to ensure accuracy and effectiveness in digital advertising. So, while it may seem intimidating,…… […]

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