Posts Tagged Data

Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report fr… LSA Insider

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Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data … LSA Insider

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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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Daily News: Google’s Automated Ads, Improving the CX, Location Data & Marketing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018) LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new… LSA Insider

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Daily News: Location-Based Ad Targeting, Consumers & Data Protection, Amazon Prime Day

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Are Local TV Advertisers Ready For Location-Based Ad Targeting? (July 10, 2018) GeoMarketing: “This morning, local programmatic ad platform Simpli.fi released its Addressable Geo-Fencing, that promises… LSA Insider

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Daily News: US Digital Media Time, Search Engine Ranking Signals, Data Quality Management

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smartphones Now Capture Two-Thirds of US Digital Media Time (July 6, 2018) Marketing Charts: “People in the US spent more than twice as much time accessing the internet through smartphone applications … LSA Insider

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Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to dou… LSA Insider

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Daily News: Google’s Speed Update, Tighter Data Rules, Amazon Drives Ecommerce Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018) Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, we… LSA Insider

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How Food Trucks Can Leverage Location Data to Optimize Sales

“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO…. Street Fight

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