Posts Tagged Data

Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey…… […]

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Customer Data Platforms Compete to Define the Evolution of the Category

Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says…. Street Fight

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Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While … LSA Insider

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Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…… Street Fight

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Daily News: Google’s ‘Ad Strength’ Rating, GDPR & Brand Experiences, Real-Time Data Analysis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018) LSA Insider: “It can be difficult to determine how much information to include within an ad, a… LSA Insider

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Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…… Street Fight

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Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018) LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-hel… LSA Insider

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Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information…. Street Fight

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Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report fr… LSA Insider

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