Posts Tagged Data

Placed Analysis Uncovers Location Data Biases

According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $ 30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit…. Street Fight

Read more

Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

Read more

Is Your Location Data Any Good? Here’s How You Can Tell

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we have more data to work with than ever before, and it can all get very daunting. However, data – and good quality data – are imperative to ensure accuracy and effectiveness in digital advertising. So, while it may seem intimidating,…… […]

Read more

Daily News: Voice Assistants Influence Shopping, SMB Ad Spend Insight, Millennials Share Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017) GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will bo… LSA Insider

Read more

GroundTruth sees rise in global demand for location data – Netimperative

Read more

Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior … LSA Insider

Read more

Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels. Users exposed to specific TV programming (using set-top box data) can be associated with mobile IDs and other data and matched with store visits. Similarly the in-store impact of out-of-home (OOH) — traditional billboard adve… LSA Insider

Read more

Why Location Visit Data Is Going to Be Huge for Brands

If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets…. Street Fight

Read more

5 Myths about Proximity & Location Data Marketing

Location data and the marketing tactics it enables like attribution, audience modeling, cross-device behavior, foot traffic analysis, etc., have come to the forefront of the digital marketing world. Similarly, a number of mergers, acquisitions and partnerships have reinforced location’s centrality. Studies also point to an increasing embrace … LSA Insider

Read more

Data: 46% of Consumers Prefer Online Shopping Channels

While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…… […]

Read more
Page 1 of 2312345...1020...Last »