Posts Tagged Customers

Ship Up or Ship Out: How Logistics is Now a Customer’s Main Gripe and How to Fix It – Business 2 Community

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6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work…. Street Fight

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RBC’s ‘Ownr’ Aims to Convert SMBs to Banking Customers

Banks are an essential cog in the wheel for SMBs. While they’ve been increasingly disintermediated in the digital era, they are often relied on for loans/credit, payments, notary and other services. Can they put themselves front-and-center for SMBs? That’s the goal for RBC Ventures, a Toronto-based arm of The Royal Bank of Canada, which serves […]

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Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements

Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers…. Street Fight

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Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and […]

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8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…… […]

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Daily News: Apple’s New HomePod, Snapchat Buys Placed, Value of Knowing Customers Across Devices

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Apple’s New HomePod Smart Speaker Changes and What It Doesn’t (June 6, 2017) LSA Insider: “Apple made the widely expected announcement of a competitor to Amazon Echo and Google Home: HomePod a… LSA […]

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How to Influence Customers Through Online Reviews

As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews…. Street Fight

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Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of […]

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