Posts Tagged Customers

Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements

Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers…. Street Fight

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Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and […]

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8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…… […]

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Daily News: Apple’s New HomePod, Snapchat Buys Placed, Value of Knowing Customers Across Devices

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Apple’s New HomePod Smart Speaker Changes and What It Doesn’t (June 6, 2017) LSA Insider: “Apple made the widely expected announcement of a competitor to Amazon Echo and Google Home: HomePod a… LSA […]

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How to Influence Customers Through Online Reviews

As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews…. Street Fight

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Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of […]

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Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Go… […]

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5 Platforms Connecting Local Customers to their Online Footprints

More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe. … Street […]

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Over 50% of Your Customers Would Rather Message Than Call

A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service. Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message […]

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