Posts Tagged Creativity

Solving the Co-op Advertising Puzzle with Simple Math & Creativity

How much co-op money is available in my market? What level of opportunity do I have with my local dealer of Brand X? What kind of revenue could I generate by focusing on Category Y? I get asked these questions fairly often and most can be answered pretty easily with basic math. In fact, co-op…… […]

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Daily News: New Location Services, Co-op = Math + Creativity, In-Store Pick Ups Result in More Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook & Twitter Trade “Services” for Your Location (April 11, 2017) LSA Insider: “It has been a very interesting couple of weeks as it relates to location and these developments are … LSA […]

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7 Ways to Boost Your Inbound Marketing Creativity

7 Ways to Boost Your Inbound Marketing Creativity

It’s easy to confuse the notion of having an idea with the mere inkling of one. This is why the “everyone has ideas” cliché is so prevalent. An idea requires a fully formed thought, one which has considered at least a few variables, has a goal, and can be logically presented. A good idea lies […]

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