Posts Tagged coupons

This Earth Day, Go Green by Going Digital with Coupons – WV News

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Daily News: 2017 LSA Award Judges, Coupons Influence Purchases, Possum’s Impact on SERPs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. All-Star Judging Panel for LSA’s 2017 Ad-to-Action Awards (November 4, 2016) LSA Insider: “A diverse panel of industry leaders, experts and analysts from across the “local” space, responsible for… LSA Insider

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Data: 72% Have Searched for Coupons While In-Store

The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase. Smartphones have brought these digital resources in-store, allowing for real-time deal hunting. According to a new study, 72% of smartphone owners use their mobile devices to look for coupon… LSA […]

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Daily News: 72% Search for Coupons In-Store, iOS 10 Update, Agencies Behind on Digital

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 72% Have Searched for Coupons While In-Store (September 1, 2016) LSA Insider: “Smartphones have brought the Internet and other digital resources in-store, allowing for real-time deal hunting.” … LSA Insider

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Daily News: Search Driving Traffic to Shopping Sites, Moving Beyond Coupons with Beacons, Geo-Targeting 101

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: search drives 10X more traffic to shopping sites than social media (April 1, 2016) Search Engine Land: “SimilarWeb data argue that search remains the dominant source of traffic to both mobile a… LSA […]

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‘Preference Engine’ Goes Beyond Coupons – CSPnet.com

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Coupons Generate Brand Loyalty, Fast Action and More Spending

Last week Groupon announced disappointing earnings. In the wake of such news I’m always asked about whether consumers are losing interest in “deals” or coupons. Many people have lost interest in Groupon-style daily deals. However Americans remain coupon crazy. Brands and many retailers are ambivalent about coupons but use them bec… ScreenwerkScreenwerk

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Top 5 Local Ad Stats of the Week: Daily Deals & Digital Coupons

While the daily deal craze has somewhat settled down over the last few years, there are still strong supporters of this marketing tactic.  And with the proliferation of smartphones and mobile devices, digital coupons are becoming more widespread and offer conveniences that paper coupons can’t. Some marketers find that daily deal websites are ide… Local […]

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SavingStar’s digital coupons rack up half million users in three months

SavingStar’s digital coupons rack up half million users in three months

The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s.

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5 Ways to Increase Redemptions of Mobile Coupons

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants —… Street […]

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