Posts Tagged Cost

Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user acti… LSA […]

Read more

Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

Read more

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

Read more

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web…. Street Fight

Read more

Daily News: New ‘Cost per Visit’ Model, Paid Search Challenges, Internet Ad Spend to Surpass TV

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is ‘Cost per Visit’ the Ultimate Performance Ad Model? (March 28, 2017) LSA Insider: “Last week xAd introduced a new new “cost per visit” (CPV) ad model.” Report: Automation Can Help Solve PP… LSA […]

Read more

The $500 Billion Cost of a Disengaged American Workforce

Two years ago I stumbled upon a 2013 Gallup survey that argued 70% of the US workforce was “disengaged.” Beyond that stat, a big chunk the group was “actively disengaged” (think “Office Space”-style sabotage). Though I wasn’t shocked by these findings, I was very surprised at how bad it was. It makes sen… ScreenwerkScreenwerk

Read more

Is Online Shopping Really Cost Effective?

There is no denying the fact that online shopping has grown in popularity in the recent decades. As more and more e-commerce stores offer consumers competitively priced goods that can be ordered and paid for securely over the Internet, brick and mortar retail stores have revamped their marketing campaigns to try and drive traffic through […]

Read more

178% Increase in Conversions and 51% Reduction in Cost per Conversion With PPC

Mediative took over the running of paid search campaigns for this client, a large cleaning service franchise, from their previous paid search vendor. The client was unsatisfied with the vendor’s inability to spend the full monthly budget, and felt that there were conversions being left on the table. In the first six months of working […]

Read more

How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting

In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: “It would have been easier to change nothing in the way we operate … but we weren’t ready to accept that fate.” Here, […]

Read more

Best Low Cost Ways For Small Business Promotion

Small businesses may need strong and aggressive marketing even more than their larger counterparts, however, their budgets usually don’t allow for any extravagance in this area, and they have to find ways of promoting their services or products without spending […] —Written by , The post

Read more
Page 1 of 212