Posts Tagged Content

The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content – eMarketer

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Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018) LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their… LSA Insider

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Daily News: ‘Waze Local’ Launches, Inaccurate Online Content, TV Ads Forecast, Brand Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Intended to Be Simple and Affordable, ‘Waze Local’ Officially Launches (March 28, 2018) LSA Insider: “Previewed last year at LSA17 by Waze’s Matt Phillips, the Google-owned company is now formall… LSA Insider

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3 Tips for Optimizing Web Content for Voice Search

3 Tips for Optimizing Web Content for Voice Search

Voice search is changing t… ReachLocal Blog

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People Are Talking About You: The Hidden Value of User-Generated Content

Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers…. Street Fight

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Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards…. Street Fight

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Facebook Says It Will ‘Prioritize’ Local News and Content in the Feed

Recently Facebook announced that less “public content,” from “businesses, brands and media,” would be appearing in the News Feed. This caused considerable speculation and hand-wringing among marketers, publishers and brands, proclaiming organic reach on the site is all but dead. However yesterday the company said that it wou… LSA Insider

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Sponsored Content: Optimizing Map Listings to Drive Search Results

In this article, we will take a close look at the role that maps and map listings, such as Google Maps, Apple Maps, and Bing Maps, are playing in the local search ecosystem. We will delve into how the data from those services is driving desktop, mobile, and voice search…. Street Fight

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Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Tre… LSA Insider

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