Posts Tagged Content

Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Tre… LSA Insider

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Study: 86% of ‘Thought Leadership’ Content Could Be Better

Whether working with small, medium or large businesses, B2B marketers are creating reports, white papers, infographics and other “thought leadership” content in order to reach these target audiences. This has resulted in an overwhelming amount of content for business decisions makers to sift through in order to find real, actionabl… LSA Insider

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Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

The company has 12 new content providers joining its digital place-based media network target consumers on screens in thousands of building elevators and lobbies across the U.S. The partners include Vox Media, Bloomberg, Billboard, Quartz, and The Hollywood Reporter, as well as Stadium sports video content…. Street Fight

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Daily News: Google Builds +250K SMB Websites, Online vs. Offline Shopping, ‘Crappy’ Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017) LSA Insider: “Google has created SMB websites across multiple markets, including more than 16K in the US.” Data: 4… […]

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My Recent Depressing Realization about All This Crappy ‘Content Marketing’

One of the things I do every day is blog. I haven’t been blogging here as much because I have too much work these days. I’m blogging on LSA Insider, Search Engine Land and its sister sites Marketing Land and MarTech Today. As a person who has been writing or editing in some capacity for more […]

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The DexYP Merger: Mega Directories Seek to Leverage ‘Content and Connections’

Dex’s acquisition of YP will give the combined entity a national scale that starts with 5,000 sales reps and roughly 700,000 SMB customers. It also gets an important opportunity to lower costs by combining operations; rebrand in a meaningful way; build and acquire tools to help SMBs land new customers and engage existing ones; and […]

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Daily News: Chatbots via Bing Places, Why Websites Matter in Local Search, SMB Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Microsoft Brings Chatbots to Local Businesses via Bing Places (May 22, 2017) LSA Insider: “Microsoft just launched what it’s calling Microsoft Business Bots through it’s Bot Framework. Right now it… LSA Insider

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Pepsi’s Ad: Part of Social Driven Program Pumping Out 400 Pieces of Content a Week

Pepsi’s getting a lot of grief on social media today, in the wake of an ad featuring Kendall Jenner, marching along with political protesters. Many people have found it to be crass for a soda brand to win business by aligning itself with a meaningful political event. Pepsi’s effort, however, is not a standalone , […]

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Sponsored Content: Jewelers Battle for Holiday Retailers

While some shoppers went online to buy gems this holiday season, many went to their local jewelry stores. Winning brands this holiday season had their store location information readily available. But there’s more to reaching the local customer…. Street Fight

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Daily News: Mobile Search Behavior, Email & Content Best for Lead Gen, IoT & Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 57% Seek “General Info” on Mobile During Purchase Research (August 17, 2016) LSA Insider: “Typically, mobile searchers are thought to be ‘on the go’ with immediate needs, near the ‘bott… LSA Insider

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