Posts Tagged Consumer

Daily News: Local Presence Strategies, Location Is Consumer Data, McDonald’s Reviewing “Local”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Local Presence Management Strategies to Attract More Nearby Customers (July 13, 2017) LSA Insider: “Local marketers can apply these tactics to help clients improve online visibility, increase local s… LSA Insider

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Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017) LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery… LSA […]

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Daily News: Drivers of New Biz for SMBs, Get Ready for VS & VA, Consumer Trust in Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Drivers of New Business for SMBs (December 14, 2016) LSA Insider: “SMBs say referrals, websites and social media are top drivers of new business.” Don’t ‘Wait and See,’ Get Ready f… […]

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Infographic: 5 Consumer Insights for Small Business Saturday

In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $ 16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow. One […]

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How Location Data Influences Consumer Buying Decisions

According to a new report from YP, 37% of consumers won’t consider local businesses with inconsistent information online, and 32% won’t consider a business with the wrong information listed on its website. Even inconsistent messaging and website content is enough to dissuade multi-channel shoppers…. Street Fight

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BIA/Kelsey Estimates Click-to-Call Influences More Than $1 Trillion in U.S. Consumer Spending – SYS-CON Media (press release)

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3 Ways to Better Align with Consumer Behavior

The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile commerce sales accounted for just over 83 billion dollars in the US alone, and that will only increase as one billion mobile devices are expected to be sold in 2016……. […]

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Daily News: Rise of Voice Search, Europe’s New Privacy Rules, How To Align with Consumer Behavior

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: The Rise of Voice Search: 60% Started Using It in Past 12 Months (December 16, 2015) LSA Insider: “60% of respondents had just started using voice search in the past year — 41% in the past six months.”…… […]

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Webcast Reminder: Search And The Local-Mobile Consumer – Marketing Land

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Webinar Replay: Attracting the Digital Savvy Consumer

Today’s impatient, demanding, empowered and mobile-first consumer has an attention span that rivals that of a goldfish and expectations that would make any diva blush. Today’s consumer wants its information fast and mobile optimized, and has developed very high standards for service…… BIA/Kelsey – Local Media Watch

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