Posts Tagged Consumer

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…… Street Fight

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How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy…. Street Fight

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Weekly News: Retail in Crisis, Hyperlocal & OOH for Brands, Consumer Shopping Habits

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster (August 21, 2018) LSA Insider: “As a staunch defender of stores and local buying I was… LSA Insider

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Daily News: Consumer Shopping Behaviors, Google Posts in Local Packs, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Tries To Clarify How It Tracks Location When Setting Is Off (August 17, 2018) MediaPost: “A revised Google Account help page updated on Thursday tries to clarify how Google tracks mobile phones … […]

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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3 Charts: How Online Reviews Influence Consumer Behaviors

Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers a… LSA Insider

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Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of… LSA Insider

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Square Making Progress as a Platform and Creating a Separate Consumer ‘Galaxy’

After a storm of early disappointments (Starbucks, etc.), Square has quietly gained steam as a major platform provider for SMBs that goes well beyond its roots as a discount payment processor. During its 4Q earnings call last week, Square reported that its revenues grew by 36 percent last year. While SMB payment processing still represent […]

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How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty…. Street Fight

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Daily News: Local Presence Strategies, Location Is Consumer Data, McDonald’s Reviewing “Local”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Local Presence Management Strategies to Attract More Nearby Customers (July 13, 2017) LSA Insider: “Local marketers can apply these tactics to help clients improve online visibility, increase local s… LSA Insider

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