Posts Tagged Consumer

Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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3 Charts: How Online Reviews Influence Consumer Behaviors

Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers a… LSA Insider

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Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of… LSA Insider

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Square Making Progress as a Platform and Creating a Separate Consumer ‘Galaxy’

After a storm of early disappointments (Starbucks, etc.), Square has quietly gained steam as a major platform provider for SMBs that goes well beyond its roots as a discount payment processor. During its 4Q earnings call last week, Square reported that its revenues grew by 36 percent last year. While SMB payment processing still represent […]

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How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty…. Street Fight

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Daily News: Local Presence Strategies, Location Is Consumer Data, McDonald’s Reviewing “Local”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Local Presence Management Strategies to Attract More Nearby Customers (July 13, 2017) LSA Insider: “Local marketers can apply these tactics to help clients improve online visibility, increase local s… LSA Insider

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Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017) LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery… LSA […]

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Daily News: Drivers of New Biz for SMBs, Get Ready for VS & VA, Consumer Trust in Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Drivers of New Business for SMBs (December 14, 2016) LSA Insider: “SMBs say referrals, websites and social media are top drivers of new business.” Don’t ‘Wait and See,’ Get Ready f… […]

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Infographic: 5 Consumer Insights for Small Business Saturday

In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $ 16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow. One […]

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How Location Data Influences Consumer Buying Decisions

According to a new report from YP, 37% of consumers won’t consider local businesses with inconsistent information online, and 32% won’t consider a business with the wrong information listed on its website. Even inconsistent messaging and website content is enough to dissuade multi-channel shoppers…. Street Fight

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