Posts Tagged concerns

Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency

Ninety-five percent of marketers say transparency is an accurate indicator of data quality, and 92% say they have concerns about the advertising duopoly of Facebook and Google, according to a survey conducted in March and April of this year…. Street Fight

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Answers to 5 Co-op Advertising Concerns for Local Marketers

With over $ 70 billion available co-op advertising funds, one might assume the funds are helping local retailers push more advertising resulting in more awareness, traffic and ultimately, sales. But roughly $ 35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the […]

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Consumers more willing to share location with apps (but privacy concerns persist) – Netimperative

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