Posts Tagged comscore

BIA/Kelsey partners with comScore on local TV data integration … – Research Magazine

Read more

BIA/Kelsey and comScore in Local TV Metrics Deal – Daily Research News Online

Read more

BIA/Kelsey, comScore Strike Data Deal – MediaPost Communications

Read more

Daily News: LSA Bootcamp Continues in 2016, ComScore Acquires Rentrak, LBO is the SEO of 2016

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. LSA Bootcamp Continues in 2016: San Francisco, Denver, Detroit, Chicago (February 1, 2016) LSA Insider: “After five successful digital marketing events for small businesses (LA, Charlotte, Atlanta, Portland and Austin), … LSA Insider

Read more

Why comScore Wants to Measure the Real World

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…

Read more

Day 3 at LSA|14 Features The Woz, Ad to Action Awards, comScore and More!

After the Idea Labs and networking on Day 1, and the great sessions planned for Day 2, there is a lot to look forward to on the third and final day of the 2014 Local Search Association Conference. You won’t want to miss all the great speaker and panel sessions planned, as well as the […]

Read more

LSA|14 Speaker Spotlight: Gian Fulgoni, comScore Co-Founder and Chairman

Today’s Speaker Spotlight features Gian Fulgoni, co-founder and chairman of comScore.  Gian will be a keynote speaker for the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to his session. Gian brings a wealth of insights from comScore’s massive research database and will pr… Local Search […]

Read more

SoMoConf: comScore Provides Audience with Media Usage Stats, TV is Still King

Gian Fulgoni, co-founder of comScore, started his session by talking about how the purchasing funnel has dramatically changed.  The traditional funnel was linear starting with awareness, then interest, then desire and ending with action.  Today the purchasing funnel is more like a flight map in that there are so many different places for consumer… Local […]

Read more

SoMoConf to feature sessions with Google, Facebook, YP, comScore and More

When putting together the agenda for the upcoming Social + Mobile: Show Me the Money! conference with Borrell Associates and the Local Media Association, we wanted to focus on revenue generation.  We see some huge opportunities waiting for local media organizations to take advantage of, specifically with social and mobile outlets.  We were able t… […]

Read more