Posts Tagged Churn

Is SMB Churn Really an Issue of Expectations Setting by Sales Reps?

There have been many dozens of small businesses (SMBs) surveys over the past few years that in one way or another assess satisfaction with local sales channels and marketing performance. While there are nuances and differences among these surveys, it’s amazing how consistent the SMB responses tend to be. When expressing dissatisfaction SMBs t… LSA […]

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Daily News: Addressing the $7B in Ad Fraud, SMB Churn Story is Complex, Demystifying Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Promoboxx’s Local Ads Program Aims To Drive Awareness, Foot Traffic For Retailers (February 22, 2016) GeoMarketing: “Atlanta-based home furnishings marketer Shaw Floors says the automated ad platform… LSA Insider

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Vantage Points: The SMB Churn Story

This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…… BIA/Kelsey – Local Media Watch

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New Report on SMB Churn You’re Probably Not Going to Agree With

I’ve written a new report about SMB advertiser churn, using Vendasta data. The report is called SMB Advertiser Churn: New Data for an Old Industry Problem. It’s free. The report doesn’t cover PPC/SEM. However it uses data from more than 275,000 SMB accounts across Vendasta’s partner base, which include directory publishers, … Screenwerk

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Daily News: Automation to Combat SMB Churn, Dex Media Launches DexHub, hibu Joins Yahoo Partner Program

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Survey: Agencies Using Automation Tech to Combat SMB Churn (December 1, 2015) LSA Insider: “Agencies are increasingly using automation technology to sail past the avoidable issues of client churn.” Dex Media Launches D… LSA Insider

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Fighting Local Fragmentation and Churn: Best Practices from YP

What are the best ways to tackle the perennial local challenges of fragmentation and churn? YP is a company with lots to say on this topic, and it holds important lessons for innovating and restructuring in disruptive times, as we covered…… BIA/Kelsey – Local Media Watch

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LSA15: Triggers and Causes of SMB Churn

Churn is a tremendous problem among providers of vendors serving SMBs with digital marketing solutions and services. Brendan King of Vendasta gave a look into some new research as to why this is happening. As a bit of background, Vendasta’s platform supports 275,000 SMB’s in 1,250 markets and the data they analyzed in new research…… […]

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SMB Churn and the Potential Return of ‘Guaranteed Clicks’

In roughly 2004 the way that paid-search marketing was introduced to many small business advertisers was in the form of a “bucket of clicks” sold by yellow pages publishers and independent sales channels like the now defunct WebVisible. Paid clicks on Google and elsewhere were sold in bundles for a fixed price. That product was easy t… […]

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What Are ReachLocal’s Churn Numbers?

One of the key metrics that ReachLocal doesn’t disclose is advertiser retention or its opposite: advertiser churn. Yelp also doesn’t disclose this number. I suspect ReachLocal’s churn numbers are better than industry digital averages. This is what former CEO Zorik Gordon always maintained. And they have probably improved over time… ScreenwerkScreenwerk

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Local SEO, Digital Churn and Setting Proper SMB Expectations

Over at Search Engine Land last week I wrote about a SIM Partners report showing how specific local SEO tactics greatly improved local rankings on Google. The report laid out roughly six tactics and said that after implementing these practices rankings were vastly improved: After optimization, targeted combinations indexed in the top seven position… ScreenwerkScreenwerk

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