Posts Tagged Campaign

JustPremium CEO Details Industry Campaign Against Ads That Users Hate

Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad […]

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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Top 5 Most Important Factors for Measuring Campaign Success

The fragmented nature of digital media has created lots of complexity when it comes to media planning and measurement. Even as new attribution solutions seek to make it easier to determine “what’s working,” measuring campaign success remains a challenge for most marketers. According to a new study, marketers say the top five most important in… […]

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5 Things Every Campaign Should Know About Direct Mail Last Cycle – Campaigns & Elections

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Local SEO Tracking – How to Measure Campaign Success

When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…… […]

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Black-owned media wonder, Where are the campaign ads? – The News Tribune

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Prediction: Campaign Ad Spending Is on the Verge of Another Boom Year – Fortune

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Snapchat Eyes Big Revenue Surge From 2016 Campaign Cash – DC Inno

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Jeb Bush is leading the 2016 campaign ad-buying race – Fortune

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Daily News: Execs Believe in Email Marketing, Pinterest Surpasses 100M Monthly Users, xAd’s New Brand Campaign

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: How Much Revenue Does Email Drive? (September 18, 2015) eMarketer: “US marketing executives believe that email alone drives the same amount of revenue as their social media, website and display ad efforts combined… LSA Insider

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