Posts Tagged ‘brandtolocal’

On Target Podcast: Brand-to-Local Marketing with Brendan Morrissey, CEO of Netsertive

In this latest installment of our podcast On Target, I speak to Brendan Morrissey, CEO and co-founder of Netsertive. Netsertive works with national brands and their local dealers or retail affiliates as well as national retailers. Many people assume that brands and national retailers are in a much stronger marketing position than SMBs. But major…… […]

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More than $60B to be Spent in Brand-to-Local Marketing in 2016

BIA/Kelsey’s latest forecast projects total U.S. advertising targeting local audiences will exceed $ 146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $ 61.2B in 2016 to $ 73.2B by…… BIA/Kelsey – Local Media Watch

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Netsertive’s ‘brand-to-local’ strategy is paying off – News & Observer

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Netsertive’s ‘brand-to-local’ strategy is paying off – News & Observer

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