Posts Tagged brands

Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…… Street Fight

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Brands More Skeptical of Facebook than SMBs in Wake of Controversies

Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals, according to Street Fight’s latest survey of enterprise local marketers…. Street Fight

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How AI Helps Local Businesses Compete With the Biggest Brands

Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”… Street Fight

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Research Highlights Shifting Social Media Dynamics for Brands

Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another…. Street Fight

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Raise Report: JumpCrew, Gamalon, Tailor Brands Score New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Good Eggs, MemSQL, Auth0, and Dashdash…. Street Fight

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#LSA18: Local-Social Engagement Strategies for Brands

It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and ma… LSA Insider

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Sprinklr Launches AI Solution to Help Brands Manage Customer Experiences at Scale

Dubbed Sprinklr Intuition, Sprinklr’s AI tool can process an average of 700 million messages per day across social channels, and it becomes smarter with each customer interaction…. Street Fight

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Big Brands, Local Perspectives: Tommy Bahama

CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together…. Street Fight

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Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

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