Posts Tagged brands

Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

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New iPhones May Open the Door for Brands to Experiment With AR

The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands…. Street Fight

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Daily News: Social Ads Aren’t Driving Conversions, Amazon vs. Retailers, Consumers Forgive Brands Less

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Social Advertising Isn’t Really Driving Conversions (August 29, 2017) eMarketer: “Few consumers are making purchases after seeing a social ad.” Whole Foods Is Now Part of Amazon, Should Retaile… LSA Insider

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Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use…… […]

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Why Location Visit Data Is Going to Be Huge for Brands

If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets…. Street Fight

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The Tipping Point in Retail & How Brands Rebalance

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…… […]

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Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences…. Street Fight

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PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector…. Street Fight

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#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help…. Street Fight

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Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected… […]

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