Posts Tagged brands

Raise Report: JumpCrew, Gamalon, Tailor Brands Score New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Good Eggs, MemSQL, Auth0, and Dashdash…. Street Fight

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#LSA18: Local-Social Engagement Strategies for Brands

It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and ma… LSA Insider

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Sprinklr Launches AI Solution to Help Brands Manage Customer Experiences at Scale

Dubbed Sprinklr Intuition, Sprinklr’s AI tool can process an average of 700 million messages per day across social channels, and it becomes smarter with each customer interaction…. Street Fight

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Big Brands, Local Perspectives: Tommy Bahama

CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together…. Street Fight

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Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts…. Street Fight

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Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting…. Street Fight

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Daily News: Facebook’s Local Ad Targeting Tools, GMB Update Expands, Voice Activation for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018) LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, me… LSA Insider

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How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a time……. […]

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