Posts Tagged brands

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend…. Street Fight

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Daily News: Holiday Mobile Ads, Emotional Interactions with Brands, Factual and Ibotta Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Deck: Local Search 46% (October 19, 2018) LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. … LSA […]

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AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention

AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $ 5 million to the fund, with $ 50,000 in free media and services going to each participant between now […]

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Daily News: Gap between Marketers & SMBs, World’s Most Valuable Brands, AR, VR & Chatbot Considerations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening gulf between the technical soph… LSA […]

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The Rise of the Micro-Influencer and How Brands Can Deploy Them

Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign…. Street Fight

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TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers

A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform…. Street Fight

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Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective…. Street Fight

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Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While … LSA Insider

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How Brands Can Create Personalized Experiences for Each Local Market

Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their […]

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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