Posts Tagged brands

JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

“The most exhilarating thing about being in mobile is that it’s ever-changing. The traditional way of doing retail is dying; you have to reinvent yourself to stay relevant,” James Meeks, former head of mobile at JCPenney, told Street Fight…. Street Fight

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Daily News: 3 Local Search Tips for Brands, Amazon’s Marketing API, Salesforce & Google Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence (November 7, 2017) LSA Insider: “The days of relying on corporate search marketing efforts to trickle down to the local level a… LSA […]

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Where Local Agencies Help Brands Most

About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…. Street Fight

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Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…… Street Fight

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving ou… LSA Insider

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Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through…. Street Fight

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How Multi-Location Brands Can Optimize Local-Social Media

Five years ago we saw wide adoption of social media by brands of all sizes. Multi-million dollar corporations and small businesses across the globe began setting up profiles across the major social media networks. As the social landscape changed, and the focus turned from broad messaging and advertising to targeted and user-specific content, brands… LSA […]

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Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

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New iPhones May Open the Door for Brands to Experiment With AR

The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of Wyng, a digital campaign platform for agencies and brands…. Street Fight

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Daily News: Social Ads Aren’t Driving Conversions, Amazon vs. Retailers, Consumers Forgive Brands Less

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Social Advertising Isn’t Really Driving Conversions (August 29, 2017) eMarketer: “Few consumers are making purchases after seeing a social ad.” Whole Foods Is Now Part of Amazon, Should Retaile… LSA Insider

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