Posts Tagged brands

How Brands Can Create Personalized Experiences for Each Local Market

Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their […]

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Weekly News: Retail in Crisis, Hyperlocal & OOH for Brands, Consumer Shopping Habits

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster (August 21, 2018) LSA Insider: “As a staunch defender of stores and local buying I was… LSA Insider

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Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, … LSA Insider

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Why National Brands are Going Local for Marketing

Why National Brands are Going Local for Marketing
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Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose…. Street Fight

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‘Localizing” Brands, Circa 2018: A Discussion with MomentFeed’s Robert Blatt

Brands have often made a mess of their local store digital marketing relationships. They’ve focused on their national image while paying little mind to local customer relationships, services and marketing — or even telling consumers where their stores are. Agencies and services like SOCI and MomentFeed are focused on improving the national/… Peter Krasilovsky

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The Enduring Benefits of Mobile Apps for Brands

Thanks to a variety of factors including speed, user experience,  personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would…. Street Fight

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Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, … LSA Insider

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Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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