Posts Tagged Brand

Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated…. Street Fight

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Video’s Added ‘Brand to Local’ Capabilities; A Chat with Netsertive’s Brendan Morrissey

There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer. Not anymore. Most notably, YouTube has emerged as a leader among digital sites for advertising, and its growing fast. Sixty-nine percent of SMB digital advertisers would like to boost their spending on YouTube, per […]

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How to Build Your Personal Brand Online

How to Build Your Personal Brand Online

You know that building a comprehensive web … ReachLocal Blog

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Daily News: ‘Waze Local’ Launches, Inaccurate Online Content, TV Ads Forecast, Brand Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Intended to Be Simple and Affordable, ‘Waze Local’ Officially Launches (March 28, 2018) LSA Insider: “Previewed last year at LSA17 by Waze’s Matt Phillips, the Google-owned company is now formall… LSA Insider

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Daily News: Mobile Searches & Purchases, Brand Authenticity, Digital Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smart Speaker Owners Are Becoming More Comfortable Making Purchases (March 23, 2018) Marketing Charts: “In a new presentation, comScore reveals that 30% of Smart Speaker owners have purchased an item o… LSA Insider

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Daily News: Desktop vs. Mobile Audience, Smart Speakers & Brand Loyalty, Email Marketing Report

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google to Display Women-Led Attribute in Map & Search Results (March 14, 2018) LSA Insider: “The attribute, a female gender symbol, will appear directly on a business’s GMB listing, where users c… LSA Insider

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Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers – The Financial Brand

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Whole Foods Comes Out a Brand Winner on Super Bowl Sunday

Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi…. Street Fight

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Truffl Revamps Pink Dot’s Services and Brand to Court Social-Native Consumers

“Creating a share-worthy experience is really important — something that can live online even if it’s offline and turn customers into advocates,” says Truffl founder Raphael Farasat about how legacy brands can compete in the golden age of tech startups and social media…. Street Fight

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Daily News: Inaccurate Location Data, Customer Loyalty and Local Search, Brand Interactions on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Cost of Bad Location Data: More than $ 1,000 in This Case (January 29, 2018) LSA Insider: “LSA’s own Greg Sterling relays his recent Macy’s experience, and how it cost the retailer a […]

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