Posts Tagged Brand

Whole Foods Comes Out a Brand Winner on Super Bowl Sunday

Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi…. Street Fight

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Truffl Revamps Pink Dot’s Services and Brand to Court Social-Native Consumers

“Creating a share-worthy experience is really important — something that can live online even if it’s offline and turn customers into advocates,” says Truffl founder Raphael Farasat about how legacy brands can compete in the golden age of tech startups and social media…. Street Fight

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Daily News: Inaccurate Location Data, Customer Loyalty and Local Search, Brand Interactions on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Cost of Bad Location Data: More than $ 1,000 in This Case (January 29, 2018) LSA Insider: “LSA’s own Greg Sterling relays his recent Macy’s experience, and how it cost the retailer a […]

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Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…… Street Fight

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Study: Top 4 Agency Challenges in Addressing Brand Marketing Needs

As consumers navigate an extremely complex, online and offline path to purchase, brands struggle to keep up. From the perspective of the agencies that serve these brands, the biggest roadblock to success is slow adoption and embrace of modern marketing tactics, tech and tools. According to a new study, 38% of agencies said clients are…… […]

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How to Visualize Cause and Effect in Local Brand Marketing

Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…… Street Fight

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Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.” … Street Fight

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How a New Active Wear Brand Takes on the Big Guys

California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts…. Street Fight

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