Posts Tagged Brand

Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published … LSA Insider

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Your Customer Experience and Reputation are Your Brand

Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…… […]

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Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a ba… […]

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Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018) AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social … LSA […]

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Daily News: Google’s ‘Ad Strength’ Rating, GDPR & Brand Experiences, Real-Time Data Analysis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018) LSA Insider: “It can be difficult to determine how much information to include within an ad, a… LSA Insider

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How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy…. Street Fight

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Brand Battle: The Body Shop vs Bath & Body Works

Sponsored: To see how two personal care brands—The Body Shop and Bath & Body Works—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths and which areas fell short…. Street Fight

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Daily News: The Voice Race, Consumers & Retail Personalization, Evolving the Brand Promise

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Starting Gun Has Fired for the Voice Race (June 29, 2018) eMarketer: “ere in the US, eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth…. […]

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Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated…. Street Fight

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Video’s Added ‘Brand to Local’ Capabilities; A Chat with Netsertive’s Brendan Morrissey

There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer. Not anymore. Most notably, YouTube has emerged as a leader among digital sites for advertising, and its growing fast. Sixty-nine percent of SMB digital advertisers would like to boost their spending on YouTube, per […]

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