Posts Tagged borrell

Gordon Borrell On Why Facebook Is Killing It In Local Advertising – AdExchanger

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New Borrell Study Finds Ad-Sale Reps May Be ‘Annoying’ Advertisers – All Access Music Group

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Radio, TV And Cable To See Most Auto Ad Dollars Says Borrell Report – All Access Music Group

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Borrell Study Says Political Ad Spending Will Soar, Mixed Signal for Broadcasters – New England One

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Borrell on Local Dailies and Their Tiny Digital Ad Share: They Need a New Story

Local digital ad revenue will grow from $ 48 billion in 2015 to $ 66 billion in 2016, Borrell Associates projects in its new benchmarking report covering 10,395 sites in all media. That’s an eye-popping increase of 37.5%. But newspapers will see only a 6% to 7% revenue increase, … Street Fight

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Nexstar’s Perry Sook Receives Borrell Associates’ 2016 Award of Merit – Broadcasting & Cable

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7-Day Papers Will End, Streaming TV Will Rule, Borrell Panel Predicts – NetNewsCheck.com

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Gordon Borrell: How Radio Is Reinventing Itself, Again – All Access Music Group

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Borrell Associates Releases ‘Local Advertising At The Tipping Point’ Report – All Access Music Group

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LSA, Borrell, LMA Announce New Event ‘Fast Forward: Video Summit’ Chicago August 18-19

Video content is not just a revenue opportunity, it’s what the online consumer audience gravitates towards and wants.  Study after study shows just how powerful video is as it relates to the way we consume information online: 87% of the U.S. online population watches digital video. (comScore) Marketers view location-based ads as the most eff… […]

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