Posts Tagged borrell

Borrell LOAC 2018: The New ‘Final Miles’ for Local

As digital takes more of a primary role in local marketing and services, major publishers are reconsidering what goes into the “final mile,” not only in terms of access, but in terms of consumer sentiment and attention – an idea that comes from IAB chief Randall Rothenberg. At Borrell’s Local Online Advertising Conference this week […]

Read more

Smart 1 Unveils Groundbreaking Digital Ad platform for Small Businesses at Borrell Local Online Advertising Conference – EIN News (press release)

Read more

Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing – GeoMarketing (blog)

Read more

Q&A with Gordon Borrell: ‘We’re at Midstream’ in Media’s Digital Transition

Gordon Borrell has been driven by a passion to track and position media’s digital transition throughout his career. We worked together in the early years of his consulting firm, Borrell Associates (2001-2004). He and his team have continued to build, sort and analyze key local data and and provide strategic help to many of the […]

Read more

Borrell Offers ‘Smart Speaker’ Webinar Next Wednesday – All Access Music Group

Read more

Borrell Releases Addressable Market Local Ad Data for 513 Cities – EconoTimes

Read more

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $ 13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $ 12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the […]

Read more

Borrell: Local Advertisers Spend Big With Online Companies – Radio Ink

Read more

Borrell: Local Media Share of Local Digital Advertising is Down to 18%

The steady growth of local digital advertising has largely been driven by Facebook and Google, which account for 77 percent of all local digital revenue, per new research from Borrell Associates. Borrell notes that other national pureplays also play an out-sized role in local digital sales, including companies like Bing, Twitter, AutoTrader, HomeAd… Peter Krasilovsky’s […]

Read more

Borrell: Digital Ad Fraud On The Rise – Radio Ink

Read more
Page 1 of 512345