Posts Tagged Boost

Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017) LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills tra… LSA Insider

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Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017) LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 ne… LSA […]

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How Google’s Ad Customizer Toolbox Can Boost Your CTR

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing… […]

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Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…… Street Fight

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Daily News: Marketing is Top Growth Strategy for SMBs, “Why Before the Buy,” How Brands Boost Conversions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 37% of SMBs Grew Sales in Last 12 Months, 57% Optimistic about Future (October 20, 2016) LSA Insider: “The optimism is partly due to new marketing strategies and tactics with 45% saying they…… […]

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MomentFeed Uses Location Data to Boost ROI on Snapchat Campaigns

MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats…. Street Fight

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Programmatic local TV gets a boost with launch of Cox Media-backed Videa – The Drum

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Facebook Taking Action to Boost Ad Performance on Audience Network

Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service according to AdAge.  Audience Network is Facebook’s ad network that displays ads in third-party apps. The performance information will help app publishers pinpoint the most effective ad placement and styles so that they in turn can … LSA Insider

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Four Local Marketing Strategies to Boost Same-Store Sales

Company success often rises and falls on the ability to deliver same-store sales increases, so multi-unit brands spend a lot of energy managing around this core metric. But it’s difficult to drive local success at scale with a one-size-fits-all approach. Here’s a list of four creative strategies (and associated tactics) that local stores can implem… […]

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Centro: Boost Demand Side Ads With Full Program, Not Just Programmatic

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers — 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions…… BIA/Kelsey – Local Media Watch

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