Posts Tagged BIA/Kelsey

Author/Big Thinker Steven Johnson to Kick Off BIA/Kelsey ENGAGE

Best selling author Steven Johnson will open BIA/Kelsey’s upcoming ENGAGE event with a look at what sets true innovators apart from mere mortals. Johnson’s headline talk will be an appropriate kick off for ENGAGE, which takes place May 16-18 in Austin, TX,…… BIA/Kelsey – Local Media Watch

Read more

Breaking Down the Latest SMB Data: A BIA/Kelsey Webinar Replay

73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly…… BIA/Kelsey – Local Media Watch

Read more

BIA/Kelsey 2016 Analyst Predictions Go Live

What’s the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way “down market” to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…… BIA/Kelsey – Local Media Watch

Read more

BIA/Kelsey Reveals 2016 Local Media and Advertising Predictions – IT Business Net

Read more

Data is the Key to ROI in Media Advertising: A New BIA/Kelsey Report

“Without the right data, decisions can often be guesses,” BIA/Kelsey’s executive-in-residence Maribeth Papuga observes in her new report, “Data-Driven Audience Planning and the Local Market Advantage.” Papuga finds that while (media-oriented) advertisers used to emphasize media environment (e.g., ad placement in a p… BIA/Kelsey – Local Media Watch

Read more

At BIA/Kelsey NEXT: Local’s New Linking Technologies and Intersection’s LinkNYC

We always like to call out the “laboratories” of locals, and efforts to embrace and leverage the latest technologies. At BIA/Kelsey’s NEXT conference Dec. 9-10 in Hollywood, we heard a lot from the laboratories, and their various goals. Interestingly, most were not focused on simply extending media properties, or making them more efficient (e… Peter […]

Read more

BIA/Kelsey NEXT Kicks Off In LA

Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning today. The conference is our annual look-ahead at new local…… BIA/Kelsey – Local Media Watch

Read more

At BIA/Kelsey NEXT: Women Leading in Local

Women attendees at BIA/Kelsey’s NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for…… BIA/Kelsey – Local Media Watch

Read more

@Scobleizer To Keynote BIA/Kelsey NEXT

We’re happy to announce that we’ve confirmed tech guru Robert Scoble to keynote BIA/Kelsey NEXT.  In a career spanning videographer, writer, tech evangelist and thought leader, he’ll be a perfect complement to the subject of what’s NEXT? In fact, much of…… BIA/Kelsey – Local Media Watch

Read more

Driving SMB Digital Spend with Automated Marketing: A BIA/Kelsey Webcast

As small businesses increase digital marketing spend, agencies that offer marketing automation have the potential to drown out the rest of the clutter. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the…… BIA/Kelsey – Local Media Watch

Read more
Page 5 of 16« First...34567...10...Last »