Posts Tagged BIA/Kelsey

BIA/Kelsey Forecasts U.S. Local Advertising Revenues To Exceed $172 Billion In 2020, Radio Grabs 11% – All Access Music Group

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New BIA/Kelsey Report Examines the Media Reseller Opportunity for SMB Social Ad Solutions – Virtual-Strategy Magazine

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BIA/Kelsey Report Examines Programmatic TV Advertising in the Local DMA – Broadway World

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Author/Big Thinker Steven Johnson to Kick Off BIA/Kelsey ENGAGE

Best selling author Steven Johnson will open BIA/Kelsey’s upcoming ENGAGE event with a look at what sets true innovators apart from mere mortals. Johnson’s headline talk will be an appropriate kick off for ENGAGE, which takes place May 16-18 in Austin, TX,…… BIA/Kelsey – Local Media Watch

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Breaking Down the Latest SMB Data: A BIA/Kelsey Webinar Replay

73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly…… BIA/Kelsey – Local Media Watch

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BIA/Kelsey 2016 Analyst Predictions Go Live

What’s the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way “down market” to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…… BIA/Kelsey – Local Media Watch

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BIA/Kelsey Reveals 2016 Local Media and Advertising Predictions – IT Business Net

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Data is the Key to ROI in Media Advertising: A New BIA/Kelsey Report

“Without the right data, decisions can often be guesses,” BIA/Kelsey’s executive-in-residence Maribeth Papuga observes in her new report, “Data-Driven Audience Planning and the Local Market Advantage.” Papuga finds that while (media-oriented) advertisers used to emphasize media environment (e.g., ad placement in a p… BIA/Kelsey – Local Media Watch

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At BIA/Kelsey NEXT: Local’s New Linking Technologies and Intersection’s LinkNYC

We always like to call out the “laboratories” of locals, and efforts to embrace and leverage the latest technologies. At BIA/Kelsey’s NEXT conference Dec. 9-10 in Hollywood, we heard a lot from the laboratories, and their various goals. Interestingly, most were not focused on simply extending media properties, or making them more efficient (e… Peter […]

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BIA/Kelsey NEXT Kicks Off In LA

Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning today. The conference is our annual look-ahead at new local…… BIA/Kelsey – Local Media Watch

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