Posts Tagged Better

Marchex Announces New Integrations in Adobe Analytics Cloud to Drive Better Insights for Marketers – Cellular News

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Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers…. Street Fight

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Better Targeting Driving Accelerated Local Spend By National Advertisers – MediaPost Communications

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What We Need in Business Analysis: Better ‘Journalism’

Several years ago, I had a frustrating conversation with a respected colleague. I was strongly advocating we get more “journalism” into our business analysis. To him, we were having precisely the wrong conversation. It had become too easy to find information on the Web or by networking. Our business clients were asking for hard data, […]

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Will 2017 Be Better For Radio? – Radio Ink

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Philly Answer to Tough Critique of Newspapers’ Digital Push: We Need to Do Better and We Will

A new study that says newspapers’ struggle to bridge the immense gap between the print and digital worlds has been a near-total bust. We spoke about the study with to Jim Friedlich, Executive Director and CEO of the Institute for Journalism in New Media…. Street Fight

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Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

Online booking is a great tool for local businesses. It allows consumers to schedule appointments without the back and forth of telephone/IVR interaction or after hours when no one is available. It’s also increasingly a capability that consumers are expecting, especially younger customers. Survey data below from Yodle (2014) argue that nearly… Screenwerk

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How Publishers Can Better Serve the Advertising Needs of SMBs – Forbes

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3 Ways to Better Align with Consumer Behavior

The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile commerce sales accounted for just over 83 billion dollars in the US alone, and that will only increase as one billion mobile devices are expected to be sold in 2016……. […]

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Daily News: Marketers Want Better Digital ROI Data, Twitter Ads Allow SMB Targeting

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars? (July 7, 2015) Adweek: “YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of…… […]

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