Posts Tagged Best

Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…… Street Fight

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Daily News: “Best” Searches Jump 80%, Rise of Mixed Reality, Serving the Low End of the SMB Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Searches for ‘Best X’ Jump 80% — What’s Behind It? (August 2, 2017) LSA Insider: “Google released some new data on mobile search and user behavior — painting a picture of impatient use… […]

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Daily News: Listings in Europe, “Best” Searches Grow on Google, YP Canada Leadership Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Getting Location Data Right Can Be the Key to European Expansion (August 1, 2017) LSA Insider: “Structured location data is crucial to your business but there are differences between the European and U… LSA […]

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Daily News: SEM Best Practices from Google, Summer Co-op Ad Tips, Cleaning Up Bad Map Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s Framework for Effective SEM: Create, Complement, Capture (May 24, 2017) LSA Insider: “Amy Swartz of Google joined LSA’s Greg Sterling to discuss best practices to improve performance of SE… LSA Insider

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Daily News: Top Digital Media for Local Discovery, Best Clients for Co-op, ‘Best’ Filter Invades Local Pack

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Search, Websites, Social Are Top Digital Media for Local Discovery (April 26, 2017) LSA Insider: “80% of consumers have used a search engine in the past week to find local business info –…. […]

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Which SMB Clients Are the Best Co-op Advertising Prospects?

Some small and medium-sized businesses (SMBs) are better prospects for co-op advertising than others. In determining which clients have the biggest co-op opportunity, there are several key factors you MUST focus on to determine your best prospects: Local businesses: Identify the “mom and pop” stores in your area. They will often benefit the mo… LSA Insider

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Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Go… […]

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Borrell Taps Local Media’s “Best & Brightest” Leaders of Digital Strategy – Marketwired (press release)

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Did Facebook Just Become Your Best Lead Generation Machine?

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order a product, buy a ticket, ask for a quote, or book an appointment directly through a business’ page Ask for recommendations from your friends, when […]

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Daily News: How Attribution Impacts Spend, How Bacardi Views Location, Best Mobile Ad Formats

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Which Digital Channel Budgets Are Most Affected by Attribution in Europe? (September 29, 2016) Marketing Charts: “Companies in the UK, France and Germany are more likely to decrease (46%) than increase… LSA Insider

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