Posts Tagged Being

Borrell Local Advertiser Survey: 7.7 Marketing Channels Being Used

Getting a fix on “local” spending isn’t easy. Forecasts from BIA, Borrell and others suggest it will be over $ 150 Billion this year. But that’s putting all …

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Street Fight Daily: GDPR Is Here and Complaints Are Being Filed, How Not to Handle Reviews

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tech Giants Face First GDPR Complaints Over ‘Forced Consent’… Google Confirms Feed Ads Are a Test… Namogoo Releases 2018 Online Consumer Behavior Study…… Street Fight

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Avvo Decides Not to Go Public, Being Acquired by Internet Brands

Legal directory Avvo, which was founded in 2006 as a kind of “Yelp for lawyers,” has been acquired for an undisclosed amount by Internet Brands, which is itself owned by private equity. The company will now be part of the holding company’s “legal vertical,” which includes Lawyers.com, Martindale-Hubbell and Nolo.com. … LSA Insider

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DexYP’s Gordon Henry at The B2SMB Summit: ‘Stop Being Amazon’d to Death’

Yellow Pages can shift into an even larger business that not only sells advertising, but provides complete marketing and administrative services, according to DexYP EVP and CMO Gordon Henry, who is set to speak at The B2SMB Summit, one of his first appearances since Dex merged with YP last winter to form a Yellow Pages […]

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He’s Just Being Honest. Your Digital Baby Is Ugly – Radio Ink

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Being Tactical and Strategic: The Greatest Hits of ‘Next Wave SMB’

Where do we draw the line between “strategic” initiatives that define the future, and “tactical” approaches that can be readily applied? The average SMB or local marketer wants to be state-of-the-art, but doesn’t want to get too far ahead of customers, or invest in services that don’t ultimately catch on. Some things that we’ve watche… […]

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Is Pokémon Go Being Overhyped As a Local Marketing Platform?

Pokémon Go is a massive global phenomenon, with zillions of users so immersed in and obsessed with the augmented reality (AR) mobile game that they’re falling off cliffs, crashing their cars and generally getting into all sorts of trouble. Because Pokémon Go requires players to move through the real world as they play — it’s…… […]

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Street Culture: Signpost on Being a Scrappy Startup

When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and also, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of […]

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Small Business Week Special Part 2: Yodle Customers Share Why They Love Being Small Business Owners

Earlier this week, our co-founders revealed what they love most about working with small businesses in honor…… Yodle Company Blog

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LSA|14: Vertical Experts on the Advantages of Being Vertical

Neal Polocheck, independent digital media analyst and board advisor at BuzzBoard, Inc., and Greg Sterling, senior analyst at Opus Research, moderated a lively panel this afternoon on the advantages of vertical offerings in the local marketplace. Neal and Greg started with the thesis that an enormous amount is at stake for those in local who […]

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