Posts Tagged Behavior

Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of… LSA Insider

Read more

Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August…. Street Fight

Read more

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights…. […]

Read more

Voice Bots Have One Big Problem: Human Behavior

We’re surely moving in the direction of voice input to bots, but unless microphones advance — allowing you to request things with a near-silent whisper (or perhaps with thoughts) — people will continue to let their fingers do the talking…. Street Fight

Read more

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…… Street Fight

Read more

Google’s ‘Micro-Moments’ Obscures Rather than Clarifies Buying Behavior

Google popularized the concept of the Zero Moment of Truth (ZMOT) in 2011. The big idea was that there’s a “moment” when a consumer makes a buying decision and that moment can be won or lost by a brand or marketer. In roughly 2015 Google superseded ZMOT with “micro-moments,” a similar but mobile-centric construct. The… LSA […]

Read more

Daily News: Behavior Before the Purchase, Facebook Advertiser Growth, Marriott to Add Beacons

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Top 5 Consumer Activities Before an In-Store Purchase (September 28, 2016) LSA Insider: “A new Google survey found that most pre-purchase activities happen online.” Facebook Touts SMB Growth, H… LSA Insider

Read more

Daily News: Mobile Search Behavior, Email & Content Best for Lead Gen, IoT & Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 57% Seek “General Info” on Mobile During Purchase Research (August 17, 2016) LSA Insider: “Typically, mobile searchers are thought to be ‘on the go’ with immediate needs, near the ‘bott… LSA Insider

Read more

Daily News: New in Google PLAs, Viacom held responsible for tracking kids’ behavior, Place Conference

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout (June 30, 2016) Search Engine Land: “A new landing page on Google Shopping flows a lot…… […]

Read more

Daily News: New Foot Traffic Behavior Tool, Indoor Location Opportunity, Why Location is Hot Topic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd (June 16, 2016) LSA Insider: “xAd released a new tool to provide insight into foot traffic behavior for stores and unique points of int… […]

Read more
Page 1 of 212